Microsoft attempts to get more people to use Bing Chat with prompted questions

Earlier today, Microsoft announced the launch of a new Bing Chat campaign. It’s designed to help provide users with insightful information on how they can leverage the tool’s full capabilities to create more and remain inspired.

According to Microsoft via an email:

Four months after Microsoft introduced the new Bing and began to transform the expectations and experiences of Search, people have engaged in more than half a billion chats, created more than 200 million images with Bing Image Creator, and usage of the Bing mobile app has increased 8x since launch.

The company further cites that despite being able to hit these numbers, users are yet to leverage the tool’s full potential, which is why it’s launching the Bing Chat campaign. “Microsoft’s campaign aims to address this challenge by sparking creativity and curiosity to highlight the new possibilities of asking more fun and compelling questions,” Microsoft told OnMSFT.

The campaign will essentially help users learn how to give prompts, opening them up to a new world with endless possibilities. Here are a couple of illustrations of how much you can exploit the tool’s capabilities to get the exact response you might be looking for:

Microsoft should roll out additional campaign assets across digital, social, and OOH platforms in the next few weeks. You can check out more prompts here.

In the past, we’ve seen reports surface online with several users citing instances where the chatbot had hallucinated or outrightly given wrong responses. Perhaps, this campaign will help users learn how to use the tool properly, ultimately helping them make the most out of it.

How do you make your prompts while using Bing Chat? Share your experience with us in the comments.