The Microsoft Advertising console now allows you to use Generative AI to create display ads

In the lively realm of digital advertising, Microsoft Advertising has made another move by introducing a series of updates to help advertisers improve their experience and make their campaigns more effective after the Redmond-based tech giant revamped the platform with a new design earlier this year.

June, in particular, saw remarkable changes. Features were launched to smoother ad operations and provide fresh ways of reaching audiences. Let us delve into these updates and comprehend how they mold the future of advertising on Microsoft’s platform.

To begin with, Video and Connected TV ads have arrived in the Microsoft Advertising Editor. This is a groundbreaking development for advertisers who want to engage audiences with lively video content.

You can now manage your Video and Connected TV ads in bulk using Microsoft Advertising Editor. With this update, you can create your campaigns and upload your video creatives directly in Editor. To get access to this feature, make sure that you have updated to the latest version and select “get changes”. Note that when using Editor to manage these campaigns, device targeting for your campaigns will be created automatically based on the campaign type you are creating (i.e. video or connected TV).

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Think about being able to control your campaigns collectively, upload creatives straight in the Editor, and have device targeting arranged for you automatically. It’s about ensuring your brand’s story reaches people, whether they are watching their favorite shows on Netflix, Hulu, and other platforms or just casually surfing the web.

As for Netflix, Microsoft has opened up Netflix inventory for Connected TV ads. It is available in numerous important markets, such as the US, Canada, Europe, and Latin America.

This implies that advertisers can integrate their brands into Netflix’s award-winning content to offer an unforgettable brand experience to highly involved viewers. But first, ensure your video creative is high quality and that you have approved the Netflix inventory policy.

In the area of AI, Copilot from Microsoft Advertising is causing ripples. It allows you to make and modify banner assets for display ads. This tool uses generative AI to suggest images and copy assets depending on your landing page URL, which reduces the time and work required for campaign creation. Moreover, this help driven by Artificial Intelligence will soon expand to Video ads.

Big news for people who run smart shopping campaigns: Microsoft is moving these campaigns to Performance Max. They say the process will keep your setup, reports, and history of how well it performs as you are used to – but there might be a brief period of learning for the campaigns after they have been upgraded. If you want to change over sooner, an option is also available.

Microsoft Advertising’s platform has improved its language range. It can now help in six more languages, such as Thai and Turkish. This is a step towards making the system easier for advertisers worldwide.