Vox Media and The Atlantic signed a deal with OpenAI

Both publishers received access to OpenAI's technology

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An AI generated image of Vox Media and The Atlantic signing a deal with OpenAI

OpenAI signed a deal with Vox Media and The Atlantic to train ChatGPT using their articles. This decision could prevent further lawsuits caused by AI copyright infringement. Also, the chatbot will have better access to reliable sources of information.

According to Axios, ChatGPT will provide citations and links to the original articles from Vox Media and The Atlantic. This method will promote some publishers. However, it might also lower the traffic on their site. After all, fewer people will directly interact with their articles. So, OpenAI will need to find a way to compensate them.

AI-based searches might negatively affect small publishers

The future of search could be AI, but it is difficult to imagine how it will look for small publishers who don’t sign deals. For instance, ChatGPT could focus on sharing articles from one of OpenAI’s collaborators regardless of their rank in SERP. Besides, big publishers like Vox Media and The Atlantic could seize this opportunity to secure their spot in the future.

AI searches are already here and they focus on specific sites. For example, Bing’s AI-powered search focuses on giving answers from a few sources, but it also has a Learn More section that features the source, and additional articles.

Vox Media and The Atlantic have access to OpenAI’s technology

Vox Media and The Atlantic will get access to OpenAI’s technology. The two publishers already have some plans.

The Atlantic is developing a microsite Atlantic Labs to experiment with AI-driven products and features. Besides, the product team will give feedback to OpenAI based on their experiments and use cases.

On the other hand, Vox Media will use OpenAI’s technology to enhance Forte, its first-party data platform. The AI will improve its targeting capabilities. Also, the publisher wants to use AI to improve the content discovery on its pages.

Ultimately, more companies could strike deals with OpenAI in the future, like Vox Media and The Atlantic did. After all, there are benefits for both sites. However, others might follow the decision made by The New York Times and sue OpenAI for copyright infringement.

Do you think that more publishers will sign deals with OpenAI soon? Let us know in the comments.

More about the topics: AI, bing, OpenAI