Why is Edge more popular than ever?
Should Google worry?
2 min. read
Updated on
Share this article
Read our disclosure page to find out how can you help Windows Report sustain the editorial team Read more
According to Statcounter’s web browser statistics for January 2024, with 64.84%, Chrome continues to dominate, maintaining its lead in the browser market. In second place for desktop browsers is Edge, with a percentage of 12.95% share.
The new marker suggests that new users are adapting to Microsoft. Earlier, the market share climbed to 11% but then drifted down to 10.6% during the last year.
Compared to its competitors, Safari at 8.83% and Firefox at 7.57%, Edge is expected to double the users from Firefox, which indicates positive growth for Microsoft in the browser landscape.
This increased adoption can also be the result of the growing user base of Windows 11, which, according to Statcounter, also gained 1.29%. While Microsoft Edge is getting popular for desktops, it is still facing challenges on mobile platforms.
Microsoft has made significant strides in enhancing Edge’s user experience by introducing a user-friendly interface and incorporating advanced AI-powered features for improved accessibility.
Some time ago, Microsoft introduced many new features to beat Chrome and fine-tuning; however, that didn’t work as those features made it look bloated.
It looks like Microsoft has learned from its mistake, and with the addition of useful features on Edge, it is slowly refining the ones that make it look cluttered.
We appreciate how the Redmond tech giant is working on making Edge a browser with a smoother interface and incorporating advanced features, leading to an increase in user base.
However, if we are being critical, Microsoft’s promotional efforts could also influence the adaption, including intrusive ads pushing users to choose Edge over other browsers. This fact was recently backed by a report, Over the Edge, by independent researchers Harry Brignull & Cennydd Bowles, highlighting that the company uses deceptive patterns to influence users.
Do you believe it’s the promotional tactics or the improved features are driving the popularity of the browser? Share your thoughts in the comments section below.
