Xbox Gear Merchandise Store Announced Alongside FanFest 2026 Tour Dates

Xbox has officially announced the remaining stops for its global Xbox FanFest Tour, with events planned across six more cities through November. In addition, the company has also revealed Xbox 25th Anniversary Badge and specially curated Game Pass titles collection,

Xbox FanFest 2026 Tour is heading to six more cities

The tour already kicked off in Los Angeles during the Xbox Games Showcase. Its next stop arrives in Cologne, Germany, on August 26, during Gamescom.

After Germany, Xbox heads to Tokyo on September 17 during Tokyo Game Show. The tour then reaches London on September 26, followed by Mexico City and Sydney on October 17.

The final confirmed stop is Toronto on November 6. Xbox has also listed Seattle, although its date and additional details are still coming.

Xbox says tickets for every confirmed stop will be awarded through city-specific sweepstakes. Fans can enter through the official Xbox FanFest page and follow upcoming event details. The tour is part of Xbox’s 25th anniversary celebrations, which is meant to bring local communities together around games and the platform.

Xbox now has a new home for official merchandise

Not to forget, Xbox has launched Xbox Gear, a new home for official Xbox-branded products. The store currently features three collections: Gloss, Est.01, and Blood Gulch. Xbox says additional product drops are already planned.

With FanFest now spanning Europe, Asia, North America, and Australia, Xbox appears to be making its 25th anniversary into a global campaign rather than a single event.