Microsoft Advertising adds new import tools, more in September

Microsoft Advertising, previously Bing ads, is introducing five additional ad products and updates to its suite of tools, among them Pinterest Import, Performance Max beta, Multimedia Ads support in Editor, Cruise, Tours and Activities ads, and finally Subdomains in Dynamic Search Ads (DSAs).

First up is Pinterest Import which will let advertisers bring their campaigns, ads, and assets from Pinterest Ads to Microsoft Audience Network. “The advanced import option allows you to customize your campaigns for Microsoft Advertising and make changes to bids, budgets, and other settings”.

However, advertisers will not be able to import audiences as well. Instead, advertisers are encouraged to make use of Microsoft’s Audience Network Planner which will assist them to reach out to the target audience.

Secondly, advertisers can now replicate their efforts across all platforms using Google Ad’s Performance Max campaigns. This tool is however still in closed beta, therefore, interested parties will need to contact their account admins to sign up for it. Google Performance Max campaigns can be imported by advertisers to serve as Smart Shopping Campaigns and Local Inventory Ads in Microsoft.

Thirdly, Microsoft Advertising now comes with enhanced support for Multimedia Ads in Microsoft Advertising Editor which in turn allows users to improve the performance of their campaigns. Microsoft Advertising Editor is now widely available though support for the Microsoft Audience Network is still in pilot.

Automotive ads were launched last month, and now both Cruise Ads and Tours and Activities Ads have reached general availability.

And finally, users can easily “add subdomains like mysite.contoso.com in addition to your top-level domains like contoso.com” since subdomains in DSA are now generally available. This will make it easier for advertisers to import their domains and at the same time assert precision. Be sure to check if Subdomains in DSAs are currently available in your market. Remember you have 5 additional months to transition to Responsive Search Ads as the deadline has been pushed to February 1, 2023