Adobe's New Firefly AI Assistant Turns Prompts into Full Creative Workflows Across Apps

Adobe is pushing deeper into agentic AI with a major update to Firefly. The company today announced a new AI Assistant designed to handle complex creative workflows across its ecosystem. The feature will change how users interact with Creative Cloud apps, as it blends conversational prompts with automated execution across Photoshop, Premiere, Illustrator, and more. The announcement comes a few weeks after Adobe updated its Firefly AI image generator to let users train the system on their own artwork.

Firefly AI Assistant is here to redefine creative workflow

The company says the Firefly AI Assistant will allow creators to simply describe what they want, while the system orchestrates multi-step tasks across Adobe’s suite. This includes generating assets, editing video, refining images, and managing project flow without switching between multiple tools.

At a time when AI-assisted production is becoming central to creative software, Adobe is positioning this as a shift toward “agentic creativity.” That means users guide the vision, while the assistant handles execution and workflow coordination in the background.

Adobe says the assistant will support conversational creation, personalized workflows, and context awareness across projects. It will also integrate with Frame.io for feedback loops, allowing changes to be applied automatically based on review input. Early capabilities will include pre-built “Creative Skills” for tasks like retouching, social content generation, and multi-step editing sequences.

The company is also expanding Firefly’s video and image tools, adding features like enhanced audio cleanup, color grading controls, and deeper Adobe Stock integration. New precision editing tools, including prompt-based variation sliders and brush-driven AI markup, aim to give creators more direct control.

Image credit: Adobe

Expanded AI models and creative tools roll out

Firefly is also getting support for additional third-party AI models, including Kling 3.0 and Kling 3.0 Omni, alongside existing integrations from Google, Runway, and other providers. Adobe says this broad model access is meant to give creators more flexibility depending on project needs.

Firefly AI Assistant will enter public beta in the coming weeks, while the expanded editing tools and model integrations are available now for Firefly subscribers.