There is no denying that booklets are powerful marketing tools that can help you bring in more leads when done right. Booklets are usually designed and printed by printing houses that have specialized people creating graphics and layout based on customer requirement.
But, what if you could create your own booklet? After all, the printing houses must use something to create these stunning booklets.
Most of the printing houses use specialized tools like the Adobe InDesign, Photoshop and Illustrator to create original booklet designs. But, the use of these programs requires skill, practice and involves a learning curve and not to mention these programs are not cheap.
However, There are booklets creating software that can help you achieve the same result for a fraction of the cost. Whether you want to create a hard copy or create an ebook for offline or online use, booklet creating software makes the job easier.
If you are looking for a simple program to create booklets, we have created this guide to help you find the best booklet creating software that can be used by both professionals and amateurs.
Adobe InDesign /Photoshop & QuarkXpress (recommended)
Adobe is the market leader in Windows graphics editing and designing software. If you have Adobe InDesign installed, you don’t need to look for a booklet creating software anywhere else.
Using these tools, you can draft a professional-looking booklet with completely original design and themes. No other booklet creating software comes close to Adobe InDesign when it comes to layout designs, but involves a learning curve and costs a fortune.
QuarkXpress is another desktop publishing software that offers professional print publishing tools. It comes with features like Direct InDesign IDML import, a new PDF print engine, a digital-to-print conversation tool and support for HTML5 and mobile apps in export option.
Both InDesign and QuarkXpress are excellent tools for booklet designing work, and not only that these professional programs can help you with anything that is graphics related from creating brochures to publishing books. However, these tools are best served for those who can invest time and money to make the most out of it.
Blurb Bookwright (suggested)
Blurb Bookwright is a book publishing software that can be used to create booklets. It is free to use the tool and comes with a good number of features.
Beginning with the simple and intuitive user interface to the advanced customization features to get into the nitty-gritty details of your book, Bookwright gets most of the things right.
If you already have Adobe InDesign or Illustrator, Blurb does offer its plugin for the same. If you don’t want to download the software, Blurb has an online tool Bookify to do the same.
Other features offered by Bookwright includes the ability to download or create your layouts, books, ebook and PDF print option, WYSIWYG print output, rich text format for text-centric books and import option for existing book files.
What we didn’t like? Using the custom layout can be a cumbersome task for beginners.
Edraw Infographic is a multi-purpose software that can be used to create infographics, flyers, poster, brochure, banner cars, presentations, and eboosk. It is a premium tool but comes with a 30-days free trial with some limitations.
For customization, it comes with 10000+ infographic icons and hundreds of premium templates along with drag and drop feature to create artistic work with creative style.
You can choose from a variety of free templates that can be configured with different elements to match the theme. The final project can be exported in many formats including JPG, HTML, SVG, Word, PPT and more.
As I said, Edraw is a multi-purpose tool and is well served for those who can make use of the said features regularly. Download the trial version and see if this meets your requirement before making the purchase.
- RELATED: 5 best software to create catalogs
HTML5 support means the ebooks can be read on any modern web browser including smartphones. It also has a batch conversion option to convert multiple PDF files, ability to import bookmarks and ToC of original PDF, can preserve hyperlinks and an option to add watermark to your work.
The booklet can be created in different sizes, and it can detect landscape page to present as a two-page spread. Pre-designed templates let you customize the ebook by adding tips, hyperlinks, promotional offers, changing background color and image.
One of the most impressive features of Flip PDF is its export option. The ebooks can be exported in multiple formats including HTML format for web support, EXE to run on Windows computer, in a Zip archive, as WordPress plugin and Burn to CD to create a CD based book.
What we didn’t like? The free version is very limited, and the full version costs around $99 which is a little expensive for a booklet creating software although, it is more than just a booklet creating tool.
FlipHTML5 Flipbook Maker Pro
For those looking for a flipbook kind of booklet creating software, the FlipHTML5 Pro can be a good choice. It offers a free to download tool with some limitations while the premium plans start at 15$ with additional features.
FlipHTML5 Pro allows you to create professional-looking ebooks without any programming skills. It comes with an animation editor to add multimedia contents to the booklets.
The booklets can be created by importing static PDF files into the software. It can also convert flipbooks from MS Ofice, OpenOffice to HTML and jQuery based ebooks that can be hosted on your own website.
To customize the booklet, FlipHTML5 Pro offers pre-designed templates, themes, add background music and a table of content to your booklet. There is an Auto-flipping mode feature, once enabled it auto-rotates the pages while offering 3D page flipping experience.
For internet marketers, the ability to add Google Analytics tracking in booklets helps in tracking user stats.
What we didn’t like? Occasionally the animation on Flipbook may not load properly on some devices.
If you are looking for something professional yet completely free and don’t mind spending some time learning the tool, Scribus is the tool for you.
Scribus is a professional grade open-source desktop publishing software that is completely free to download and use in any field. The program uses XML file format to store data, comes with over 200 color palettes to choose from and the printing options support PDF/X-3 specification.
- Editor’s Note: If you’re interested in other publishing tools, check out our wide collection of guides.
GIMP (GNU Image Manipulation Program)
GIMP is a cross-platform image editor program that can also be used to create booklets and brochures. Despite being a free program, GIMP offers an extensive set of editing tools for illustration and graphic designing.
However, the tool involves a learning curve and may not be a thing for casual users. It offers excellent color management features for print and digital media and works well with shareware such as Scribus, Inkscape, and SwatchBooker.
Microsoft Word lets you create printable booklets without using any third-party software. This is a better option for beginners and for those who want to print a quick booklet for an organization or event.
However, the booklet printing options are limited with Microsoft Word, and you need put in a little more effort to design the booklets. The layout selection is simple and can be accessed from the Page Layout tab.
For customization, you can download free booklet templates for Microsoft Word and later customize the text and graphics to match the look of the design as per your need.
Booklets are one of the most popular forms of marketing and having the right tool to create professional-looking brochures makes it that much easier to customize and design booklet for your company without relying on third-party services.
We hope this guide has helped you in figuring out the right booklet creating software for your next marketing project. Do let us know your pick in the comments below.
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Editor’s Note: This post was originally published in December 2018 and has been since updated for freshness, and accuracy.