Facebook Gets AI-Powered ‘Your Algorithm’ Feature to Fine-Tune Feed and Reels Recommendations

Meta has been introducing new AI features and updates across Facebook this year. Speaking of which, Facebook got AI-powered search and creative tools alongside the paid Facebook Plus subscription earlier this year. Now, Meta wants users to have more direct control over what appears in their feeds, and yes, it involves AI.

Facebook’s new Your algorithm feature lets users customize recommendations

Meta announced a new AI-powered feature called Your algorithm, which lets users tell Facebook which topics they want to see more or less often across Feed and Reels. You can access Your algorithm through the three-dot menu on posts. From there, you can add and manage interests to fine-tune your recommendations.

Meta is also expanding its feedback options for individual posts. When you select Interested or Not interested, Facebook may ask follow-up questions about your preferences. You can then explain what you want to see using your own words. Meta says its recommendation systems will respond in real time, adjusting suggestions within the same session.

Meta wants you to talk directly to Facebook’s algorithm

Facebook already uses signals such as likes, comments, and watch history to understand your interests. However, Meta is now using large language models to interpret natural-language feedback and the context behind your preferences. This means you can provide more specific instructions instead of relying entirely on your activity. For example, you could request more gaming news, fewer celebrity posts, or additional content about technology.

Meta says these changes should make recommendations more relevant and responsive. The company has also redesigned the three-dot menu on posts, making its customization tools easier to find. The announcement focuses on Feed and Reels recommendations. As of now, Meta has not provided a complete rollout schedule or confirmed that every user can access the feature immediately.