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A few days ago, we reported that The Coalition was preparing to roll out a new UIR Gear Pack. PezRadar, TC’s community manager, confirmed that the UIR Pack would be released early after Christmas and we assumed it would come live on December 26.
The Coalition has now confirmed that the new Gears of War 4 UIR Pack is coming out today, December 27. As expected, the Pack will stay live through early January for at least one week.
New GoW4 UIR Pack stays live through early January
An update on UIR pack availability.
UIR packs are going up in the early AM Pacific Time hours on the 27th.
I went back back to check on the schedule for these and it was adjusted apparently while I was out and before the announcement. Sorry for the confusion here. I await your stoning! They will stay live through early January for at least a week.
The Coalition also informs us that they have already begun discussing some possible changes to the packs. PezRadar and those managing the post-launch content will go over the forum threads to do research regarding feedback on the UIR Gear Pack and try to adjust its items according to gamer suggestions.
As a quick reminder, many GoW4 fans labeled The Coalition greedy after the recent Gearsmas UIR Gear Pack release. Many players emptied their treasury on the Gearsmas Pack and had no credits left for the UIR Gear Pack. As a result, fans suggest The Coalition planned this from the very beginning.
Maybe The Coalition will also change the pack release strategy in the future. The company uses a very short notice announcement, usually a 24-hour window, followed later by another run.
The Coalition is having a massive PR nightmare on its hands right now. The huge negative marketing campaign running at the moment is affecting the brand and its products. Hopefully, 2017 will bring a more transparent, customer-oriented approach.
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