Microsoft wants partners to pitch Edge for Business as a secure browser solution

Microsoft is leaning harder on its partner ecosystem to push Edge for Business, and it’s doing so by highlighting one thing: security. In a new blog post titled “Better browser security starts with Microsoft Edge for Business—and you”, the company calls on solution vendors to bundle Edge in their security offerings. The pitch is pretty straightforward.

Edge for Business is designed for enterprise environments, comes with built-in AI tools, and has management controls that reduce IT overhead. To help independent solution vendors (ISVs) do this, Microsoft has prepared a set of resources.

There’s a full pitch deck, demo packages for Edge Management Service (EMS) and Microsoft 365 Lighthouse, and a landing page packed with security white papers and licensing info. The goal is to make it easier for partners to show clients how Edge fits into a modern cybersecurity strategy.

This effort builds on the recent Edge 138 release, which introduced AI-powered history search, performance alerts, and new policies aimed at IT admins. The company clearly wants more organizations to treat Edge as a first-choice secure browser, not just a bundled app.

While it’s not a mandate, Microsoft is making the nudge pretty clear. For ISVs, this could be an easy win: promote Edge, use Microsoft’s ready-made material, and show clients how to tighten browser security without reinventing the wheel.