Microsoft will likely have an emotion evoking ad during the Super Bowl

It’s under a thirty minute drive from Microsoft headquarters in Redmond Washington to Century Link Field, home of the Seattle Seahawks. Microsoft continues to send their support down route 90. During the Windows 10 event they said the technical preview of Windows 10 for mobile would be released after the Seahawks defeat the Patriots in the Super Bowl. Microsoft sponsors the Seahawk’s star quarterback Russell Wilson who can be seen getting haircuts and winning games using the Microsoft Surface, which is incidentally the official tablet of the NFL. But during their upcoming Super Bowl commercial it may not be their on the field connection that is featured.

Last year Microsoft featured an emotion evoking commercial during the Super Bowl that features Steve Gleason, a former NFL player, using technology to communicate while living with ALS. The advertisement has a series of clips showing how technology changes people’s lives. A young double amputee is running between cones, a woman cries as she hears for the first time, and Gleason is shown communicating with his son using a screen that tracks his eye movements.

Microsoft hasn’t revealed any details about the upcoming commercial but it’s likely that they will follow the same trend and show that technology helps people in the real world.