Microsoft’s Bookings app gets some air time on Good Morning America

Numerically speaking, small businesses make up the vast majority of all businesses in the U.S., coming in at a whopping 99.9%. It’s no surprise, then, that ABC’s Good Morning America show decided to create a segment, called “Boosting Your Business,” around how small business can be more successful.

Given that Microsoft is the show’s sponsor, it should also be no surprise that the segment’s inaugural episode just happened to cover a new Microsoft productivity offering. On tap was Microsoft Bookings, the companies tool that enables businesses to let customers make their own appointments and add them to a centralized calendar.

Here’s Microsoft’s take:

In this first segment, Good Morning America brought in Carol Roth, a small business expert and host of Microsoft’s Office Small Business Academy, to visit a popular Chicago salon. Living out the American dream, Goran Cobanovski opened his own hair salon after arriving in the U.S. from Macedonia, where his flagship location now employs a team of 18 people and serves up to 50 clients a day.

Carol gives Goran advice on employee engagement, delegating responsibilities and scheduling appointments. She shows him how Microsoft Bookings can make front-desk scheduling run more efficiently—creating happier customers. Microsoft Bookings is a new service as part of Office 365 that allows customers to book appointments online directly through your website or Facebook page.

Check out the segment to some mainstream (albeit sponsored) coverage of Microsoft productivity:

It’s good to see Microsoft getting the word out on their products beyond just the technology sites that focus on the company. Let us know in the comments if you’re a fan of the new segment and/or Microsoft Bookings.