Mixer’s popularity among gamers rises big time thanks to user-oriented approach

By: Costea Lestoc
2 minute read

Mixer is Microsoft’s interactive game streaming platform. Surprisingly, the tool experienced an incredible growth lately.

The Mixer service timeline

Microsoft first launched the service as Beam back in 2016, and then rebranded it into Mixer due to some legal issues in some countries. Shortly after Microsoft bought it, the company started to work on integrating the Mixer service into Windows 10 and Xbox One through the new Game-Broadcasting feature. The result seems to be a fantastic growth according to Matt Salsamendi, the co-founder of the service.

Salsamendi stated that it wasn’t much about the numbers from the beginning, but more about the communities that they were building. He confessed that after the integration in Windows 10, “we’ve seen crazy awesome growth.”

Salsamendi also said that the team would continue to focus on the community and improvements for the main USP – the interactive platform. Mixer will still be working on improving its platform in such a way that it will operate at a larger scale.

He says that this is the first company to do low-latency and large-scale streaming. He also referred to the E3 when 200,000 concurrent people watched E3 in 4K. The pipeline held up great, and the chat was the only thing that has a bit of trouble regarding the scale.

Mixer has strong competitors

The words used by Salsamendi “crazy awesome” don’t exactly provide us with a crystal-clear idea of the company’s actual user base and usage data. On the other hand, the Windows 10 and the Xbox One integration did result in a huge boost for the platform. An important thing to consider is the fact that having platforms such as Twitch (backed up by Amazon) and YouTube Gaming (supported by Google), Mixer has a powerful competition to deal with, but hopefully, it will do just fine.

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