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While British phone maker Wileyfox is more popular for its CyanogenMod devices, the company has other plans to take on the enterprise market with Windows Phone. Wileyfox’s vice president of sales Andy Lee believes the Windows platform is better for security and so it is more suited for B2B than Android.
Wileyfox is planning to launch the Windows Phone in August 2017 through a network of partners in the UK and other European countries. For the record, the company has operations in 15 countries including France, Spain, Germany and the Netherlands.
“Increasingly people are screaming for costs to come down and want a good affordable device. If businesses are going to buy thousands of devices to kit out their work force, they need a good price point. That’s where we’re going to hit it out. Most firms can’t afford to spend £500 per device. But with us they can be assured quality and the right features. For example, courier companies can use it to scan products and save money which is of course what they want. That is the benefit of Windows and how it’s adaptable for B2B.”
Wileyfox will also manufacture a wide array of accessories for the smartphone. According to Lee, the OEM plans to manufacture chargers, headphones, and cases to ensure a bespoke experience for users. The company will produce the accessories in-house in China, with plans to release them in the second to third half of the year.
When the phone launches, Wileyfox aims to sell 2 million units in 2017 alone. At present, the phone is under review as part of the Global Certification Status certification process. In the past, Windows Phone gained traction in the enterprise market. It now remains to be seen whether Wileyfox can accomplish the same success with its upcoming phone.