Xbox Expands Design Lab to 27 Countries with New ESW Partnership

Microsoft’s Xbox Design Lab has now to 27 countries, thanks to a new global ecommerce partnership with ESW. For the uninitiated, the Design Lab allows players to customize their own Xbox Wireless Controllers and Xbox Elite Series 2 controllers.

In the press release, Tejaswi Kotekar, Product Manager for Xbox Design Lab, explained that Xbox needed a partner who could handle global payments, support, and long-term plans. According to Kotekar, ESW’s flexibility and fast support helped Xbox meet its relaunch schedule.

ESW is now working as the Merchant of Record for Xbox Design Lab in international markets. The company developed a custom checkout experience that fits directly into the Design Lab website, making it easier for players around the world to buy personalized controllers. ESW and Xbox are also working on a product roadmap that includes future features such as more payment options.

Tonia Luykx, Chief Revenue Officer at ESW, said:

Xbox Design Lab is one of the most innovative and immersive online shopping experiences available today, giving gamers the power to personalize their controllers at scale. ESW brought the same high degree of customization to Xbox in order to meet the needs of its consumers in 27 different international markets. We are proud to partner with Microsoft to increase the brand authority of Xbox Design Lab and to deliver this highly personalized experience to its legions of fans everywhere.

With this expansion, Xbox Design Lab is now available across North America, Europe, and APAC. Supported countries include the U.S., Canada, U.K., Germany, Italy, Australia, Japan, South Korea, Singapore, and Denmark, among others.

Article feature image source: Xbox Design Labs