Lenovo Says Sky-High RAM Prices Are Here to Stay, Warns DRAM and SSD Costs May Never Recover

The global memory crisis isn’t showing any signs of slowing down, and Lenovo now believes consumers shouldn’t expect things to improve anytime soon. In fact, the PC maker says today’s expensive DRAM and NAND pricing could become the industry’s “new normal,” with costs potentially staying well above early-2025 levels even beyond 2030.

The warning comes from Lenovo’s presentation during ISC 2026, first highlighted by ComputerBase. During the session, the company shared updated DRAM and NAND pricing charts, suggesting that even massive manufacturing expansions over the next several years may not be enough to push prices back to where they once were. While Lenovo presented the comments with a touch of humor, its broader message was clear. Memory pricing has fundamentally changed.

According to Lenovo, memory manufacturers are already investing heavily in new production capacity, but growing AI infrastructure demand continues to consume much of that output. The company expects additional fabs to come online later this decade, yet believes those investments are unlikely to restore the low pricing consumers enjoyed throughout 2024 and early 2025. Rather, higher DRAM and NAND prices could become the baseline moving into the 2030s.

Lenovo even joked about surviving the ongoing “RAMageddon,” outlining a five-step guide for customers forced to adapt to the current market reality. The effect of higher memory prices and increasing component cost has already forced Microsoft to increase the price of XBOX console. The company even discontinued the 2TB model. In the past, multiple reports and industry insiders have predicted that memory crunch is here to stay.