ChatGPT Ads Hits $1 Billion Run Rate as OpenAI Expands to 40+ Countries

ChatGPT Ads has reached a $1 billion annualized revenue run rate less than 200 days after launch, according to OpenAI. The milestone shows how quickly advertising has become a meaningful business for ChatGPT.

At the beginning of the year, OpenAI introduced ads to ChatGPT before expanding testing to the UK and more regions in May.

More recently, OpenAI expanded ChatGPT ads to 31 European countries, marking its largest rollout so far.

ChatGPT Ads is now running at $1 billion per year

OpenAI says ChatGPT Ads has reached a $1 billion annualized revenue run rate less than 200 days after launch.

That does not mean OpenAI has already earned $1 billion from ads. Instead, the figure reflects the platform’s current revenue pace.

At that rate, ChatGPT Ads is generating roughly $83.3 million per month.

OpenAI also says tens of thousands of advertisers now use its advertising platform.

ChatGPT ads are now available in more than 40 countries

The latest rollout brings ChatGPT advertising availability to more than 40 countries.

OpenAI is also expanding access to its self-service Ads Manager across India, Europe, the Middle East, and North Africa.

OpenAI adds more tools for ChatGPT advertisers

OpenAI is also expanding the tools available to advertisers.

Most ChatGPT ad campaigns now use CPC and outcome-optimized bidding. Advertisers can also use Pixel and Conversions API tools to measure campaign performance.

The platform supports product feeds, geographic targeting, and custom audiences.

OpenAI says it is working with technology and measurement partners as it develops the advertising platform further.

Ads remain separate from ChatGPT answers

OpenAI continues to stress that advertising does not influence ChatGPT responses.

Ads remain separate from generated answers, and advertisers cannot access users’ private conversations.

That separation has been part of OpenAI’s approach since it first confirmed plans to test ads on ChatGPT Free and Go plans.

More ChatGPT ad formats are coming

OpenAI plans to introduce additional ad formats and campaign objectives as the platform grows.

The company is also developing more buying options and measurement capabilities for advertisers.

The rapid growth of its advertising business comes even as Sam Altman recently said that AI adoption is moving slower than expected.

That makes the $1 billion annualized run rate notable, especially given that ChatGPT Ads reached it in less than 200 days.