AMD Radeon RX 9000 GPUs Reportedly Facing Price Drop Amid Weakening Demand

AMD Radeon RX 9000 series’ pricing, which was once hiked by 30–40 % due to memory cost pressures, is suddenly seeing a drop. One of the biggest reasons is weak demand. To catch you up, GPU prices jumped significantly from late 2025 into early 2026, with the Radeon RX 9000 series seeing a massive price hike. That said, it was partly due to supply constraints and a temporary demand shift as NVIDIA’s inventory felt pressure.

As reported by GazLog, over the past few weeks, prices of the Radeon RX 9000 series cards have started to come down (via Wccftech). The price drop is applicable across multiple models, especially those with larger memory configurations. The Radeon RX 9070 XT, a popular pick in the lineup, saw its floor price reach about ¥130,000 (~$839) toward early 2026, with an average somewhere around ¥144,000 (~$930). As of February 19, both the lowest and average prices have dropped by about 15 % as the stock has stabilized.

Meanwhile, the RX 9060 XT 16 GB followed a similar trend. After peaking around ¥78,000 (~$504) on the low end and about ¥87,000 (~$562) on average, the downward trend has continued, bringing prices to roughly ¥67,000 (~$433) and ¥71,000 (~$458), respectively. That’s nearly a 20 % fall from recent highs.

While this looks like good news for buyers, there’s a catch. Market research from TrendForce notes that DRAM and graphics memory prices, including GDDR6 for cards like these, are still forecast to remain firm or even rise through 2026. The recent selling price drop isn’t due to cheaper supply costs but rather to a significant deterioration in sales.

Retailers and distributors, faced with mounting inventory and sluggish demand, are trimming margins and cutting prices just to move stock. At the same time, the base cost of memory remains elevated, suggesting that prices can only fall so far before squeezing margins further.

That means the RX 9000 series is unlikely to return to the pricing seen in late 2025, even if shelf prices dip a bit more.