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Microsoft is in a bit of a pickle right now after Angry Birds game developer, Rovio, decided to discontinue development of the game on the Windows platform. This is no doubt a huge blow to Microsoft as the company has been moving to inject interest into its Windows 10 platform going forward.
One of the reasons Rovio decided to place Windows Phone and Windows PCs on the backburner has to do with the company losing money. Rovio appears to be in a terrible situation since it was forced to let go of nearly 50% of its workforce. Despite riding high in the past, it has proven unable to keep that momentum going.
Outside of a game known as Bad Piggies, an Angry Birds spinoff, Rovio has failed to come up with another hit mobile game on the same level. Angry Birds was so popular at one point that the company decided to create a movie that ultimately fared poorly at the box office, only making a little over $300 million at the box office.
Here’s what Rovio had to say in a statement:
Rovio’s games are available on a wide variety of mobile platforms, including iOS, Android, and Amazon. Many of our games are also available on Windows devices, although for commercial reasons this platform is no longer a focus for us, and no further game updates for this platform are planned. However, we continue to provide help to all customers, regardless of their mobile device.
We can only hope Microsoft is able to convince other developers to not jump ship because it’s clear that Android and iOS are where the money is at and that’s not going to change anytime soon.
The whole debacle is bit ironic because earlier this year, Microsoft released a slew of Angry Birds emoji in Skype. So much for that.
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