Microsoft Advertising Platform finally features Copilot

Micorosft has been integrating its native chatbot, Copilot, into more and more products, and the Microsoft Advertising Platform is the latest in the list. In September’23, the Redmond-based tech giant confirmed their plans at the Microsoft AI event.

Finally, many on the Advertising Platform can see the Copilot button at the top-right corner. It appears to be a gradual rollout. For anyone who didn’t get the feature, wait for a few days.

The arrival of Microsoft Advertising Copilot was first reported by Thomas Eccel in a post on X (formerly Twitter).

Soon, we saw posts on several different platforms, including LinkedIn.

At present, it appears that Microsoft Advertising Copilot would offer assistance and advice and, at the same time, guide you through the platform. For instance, if you want to set up an ad campaign, Copilot would detail the entire process.

For Copilot to prove effective in the Advertising Platform, it must be accurate and user-oriented. The AI-powered integrated chatbot should assist users with ideas and be able to identify the flaws in one, if asked.

What do you think of Microsoft Advertising Copilot? Share your review in the comments section.