Microsoft Wants You on Bing So Bad It's Offering $1 Million Cash, Mercedes-Benz Cars & More

In the past, Microsoft has tried to pull Chrome users to Edge by offering a chance to win up to $1 million or a luxury car. Well, that promotional stunt seems to be in motion again, but this time Microsoft wants you to use Bing to browse the internet. So, what’s on offer this time around, you may ask? Well, Microsoft is now literally dangling $1 million in cash, Mercedes-Benz cars, Xbox hardware, and even Apple AirPods, and it says a lot about the state of the modern search engine war.

Microsoft is giving away cash, cars, and gadgets to Bing users

As reported by Windows Latest, Microsoft has been displaying “$2,000,000 Total Prize Drop” banners to users who search using Bing. While some may confuse it with one of those internet pop-up scams people instantly avoid. But this one is real, coming right from Microsoft, and rapidly approaching its May 21 deadline. The company also features the name and photos of winners of these massive prizes on its rewards page.

Speaking of the promotion, Microsoft’s Rewards Ultimate Giveaway Sweepstakes offer gives one lucky user a chance to win staggering $1 million cash prize. While others may walk away with Mercedes-Benz cars. Beside the whopping $1 million in cash and Mercedes-Benz cars, Microsoft is also giving away Copilot+ PCs, Xbox gear, Microsoft 365 subscriptions, and surprisingly, Apple AirPods.

The campaign becomes even more aggressive once users enter Microsoft’s Rewards dashboard. Installing Edge, setting Bing as default search, backing up files through OneDrive, trying Copilot, and subscribing to Microsoft 365 all unlock additional entries. In short, Microsoft is no longer simply asking people to try Bing. It is actively rewarding users for changing their digital habits.

At a time when Microsoft claims Bing has crossed 1 billion users globally, the company still appears willing to spend millions trying to pull people away from Google Search. Despite years of AI integrations, Copilot features, and Windows-level promotion, changing default search behavior remains incredibly difficult. Microsoft knows that competing with Google requires more than just a good product now. Apparently, it may also require giant checks, luxury cars, and a lot of giveaways.