Microsoft and PicsArt partner to empower Brazillians through Rio Olympics

By: Vamien McKalin
2 minute read

The Olympics in Rio, Brazil is on the horizon. With Microsoft as its partner, developer PicsArt is working to make it easier for Olympic fans to keep up with the games. The technologies in play here are Azure, Cortana, Bing, and Outlook. Azure will be used to stream the games, while the others will offer up-to-date information and scheduling, along with results.

For those who are not aware, PicsArt is a popular Windows 10 photo editing app. One of the goals of this partnership is to help Brazilians empower themselves through a love of sports.

In a blog post, the companies announced their partnership to the world and what they have planned for Rio. The games are no doubt going to be fun, but Microsoft wants to make it more immersive and fun for all.

Here’s a snippet from the blog post:

For the duration of the summer games, we’re partnering with Microsoft to promote a special Superhero Clipart package that will, indeed, give you superpowers (it’s true). It’s easy and fun and the best part is we’re donating 100% of the proceeds to Coletivo do Esporte, an organization focused on empowering Brazilians to achieve more in their lives through sports.

Now, the above quote comes off as more of a promotion of PicsArt rather than something telling us about both companies aim to achieve with the Rio Olympics. Using the app to turn ourselves into a superhero doesn’t make us want to watch the Olympics more than we already did. In truth, it’ a bit pointless.

Want more Azure? Microsoft Azure Stack is set to launch come mid-2017 with Dell onboard. Furthermore, the software giant is giving away a free one-year subscription of Azure.

PicsArt can be downloaded from the Windows Store for $1.99.

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