NVIDIA GPU Shortage Fears Grow as ZOTAC Warns of Sharp Price Hikes

Hardware prices continue to climb, and the pressure is now spreading deeper into the graphics card market. After ASUS confirmed price increases and reports suggested higher costs for the Nintendo Switch 2 due to hardware shortages, attention has shifted to NVIDIA’s GPU ecosystem.

According to VideoCardz, ZOTAC Korea issued an official notice through its TagTag Mall account, warning that graphics card supply conditions are worsening rapidly. The company points to constrained memory availability and reduced GPU shipment volumes as the core issues driving the situation.

ZOTAC flags availability gaps and rising GPU prices

ZOTAC states that some graphics card models may not be available “for a while,” signaling short- to mid-term shortages across multiple product lines. The notice confirms significant price increases for both the RTX 5090 and the RTX 5060, showing that the impact extends beyond flagship GPUs into mid-range offerings.

Interestingly, ZOTAC does not mention the RTX 5070 Ti, despite earlier rumors suggesting it would face the most severe supply constraints due to allocation changes from NVIDIA.

To soften the blow for consumers, TagTag Mall temporarily reduced reward points to 0 percent in an effort to keep final retail prices as low as possible under current market conditions.

Memory shortages raise broader industry concerns

ZOTAC Korea describes the situation as serious enough to raise questions about whether GPU manufacturers and distributors can maintain stable operations. The company highlights ongoing memory supply shortages and announced reductions in GPU supply volumes as the main drivers behind the instability.

ZOTAC also warns that achieving a stable GPU supply in the future may prove difficult, especially for products not manufactured through Samsung’s production lines. The notice adds that recent wholesale pricing updates appear “unreasonable,” with particularly steep increases affecting both high-end and mid-range models.

The warning aligns with earlier reports of board partner price hikes and growing pricing pressure from both NVIDIA and AMD. The demand strain appears so severe that, in South Korea, thieves have reportedly begun targeting DDR5 RAM specifically, underscoring how tight the memory market has become.

If these trends continue, gamers and PC builders may face higher prices and limited availability across much of the GPU lineup in the months ahead.