It is not exactly a secret that the technology titan, Microsoft, is trying to get more out of the gaming industry. Already, huge leaps have been made with the introduction of Xbox Live.
Now mobile, console, and PC gamers are far more connected through Xbox Live. In fact, it was recently reported that there are over 53 million users, casting light on the huge growth and revenue increases from Microsoft in the past year.
Still, Microsoft continues to shape the way we purchase and play our games, broadening its horizon in terms of distribution of games as well as the way games are developed.
The company has their sights set on eSports, streaming, and professional gaming too, realizing how much potential professional gaming has in terms of both revenue and publicity.
However, perhaps the most innovative step forward is Microsoft’s use of its cloud business, Azure, in the world of gaming. Just recently, the company allowed mobile, console, and PC game developers to access the powerful services and infrastructure of Azure.
This move to implement the computing power of cloud-based services should prove to be hugely beneficial for developers, giving them more resources to work with.
Typically, creating and playing games requires powerful GPU, CPU, and other hardware. With the introduction of Azure to the game making business, developers should theoretically be less limited by the hardware of their PCs.
Already, the incredibly popular game known as “Player Unknown’s Battlegrounds“, or PUBG, has jumped on the bandwagon and is now using Azure from Microsoft to maintain its game.
It is not surprising that Bluehole, the team behind PUBG, is partnering with Microsoft to release PUBG as an Xbox One console exclusive later this year. PS4 users will have to wait longer for the official release of the game on their console.