5 Ad Design Software All Digital Marketers Should Know In 2024
Software approved and tested by our peers in graphic design
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Want to make a banner, a short TikTok, a clickable digital leaflet, a cool video, or something of the sort? Take a look at our list of graphic design software below.
We found ad design tools that work for all types of marketing projects.
TLDR: Here’s a quick look at them (more details below):
- Adobe Creative Cloud Express – Create sophisticated digital art, graphics, and ad designs. Ideal for those with a strong background in design
- Adobe InDesign – For creating flyers, brochures, magazines, newspapers, and books. Perfect if you need advanced layout and typography tools for print and digital media.
- CorelDRAW – vector graphic design software perfect for creating detailed illustrations, logos, and ads.
- Fotor: Online photo editing tool that provides easy-to-use features for enhancing photos, creating collages, and designing graphics. Ideal for users looking for quick photo edits and basic design functionalities.
- Canva: An easy-to-use, web-based design tool with a drag-and-drop interface, perfect for creating simple ad designs quickly. Great for beginners.
And if you want more details:
Software to trust for your digital ad design project
No matter how confusing your brief is, you’ll find the perfect design tool below:
Adobe Creative Cloud Express
Adobe now offers an online image and video editing tool which is free to use.
The premium version comes with Lightroom CC and Photoshop CC subscription along with additional features that are only available for premium users.
Registration is required but easy to get started. Begin with selecting a video or image template. If you pick the video template, select the video type from the library.
Begin with selecting the layout like full screen or split screen, select a theme, size, and add music. Drag and drop an image onto the editor or upload a video to start creating the story.
For images and videos, multiple slides can be created. You can adjust the duration for each slide from 1 sec to 30 seconds using the slider. The slides can graphics can be downloaded to the local drive or shared using a link.
Adobe Creative Cloud Express is a unique project and is an excellent tool for social media and email campaigns or even outdoor marketing.
Adobe Creative Cloud Express
This all-rounded solution offers an amazing tool for creating email and social media campaigns so try it now!Adobe InDesign
When it comes to advertisement, good design is crucial to boost brand awareness, and what tool can be better at it than the industry-leading layout and page design software for print and digital media?
Adobe InDesign is an ad creation software that has a clear focus on digital publications and the most complete toolkit to help you achieve the spectacular results you want to associate with your brand.
But you can just as easily apply its magic touch to more traditional advertising materials such as flyers, brochures, posters, and a lot more.
In fact, there is pretty much nothing you cannot do with this amazing all-in-one creative suite that delivers immersive design experiences in any format.
From eBooks, interactive PDFs to slideshows and animations – you name it, InDesign can make it happen.
Adobe InDesign
Master digital advertising in the most creative way with the best layout and page design software for digital media!CorelDraw
Would it make as utterly puerile to say that CorelDraw and graphic design equal love?
Well, as prosaic as it may seem, some things are simply better when left unaltered and we truly believe that when it comes to design, there can be no better contender than the award-winning graphics suite from CorelDraw.
With professional vector illustration, layout, and photo-editing tools at your fingertips, you can easily transform any idea into a captivating ad that captures the very essence of your brand’s principles and spares no efforts to convey the message as such to your target audience.
The best part is yet to come, though! This graphic design software is also highly-focused on performance, productivity, and collaboration.
Hence, it made a mission from delivering the ultimate tools to enable you to accelerate your workflows and connect, share concepts, and exchange reviews with colleagues and clients directly in the Cloud.
CorelDraw
Harness the powers of vector illustration to create compelling ads for your brand in less time and with less effort!Fotor
Whether you want to edit a photo, make a collage, or create a design, Fotor is an HTML5 powered online tool offering all the essential features to create stunning digital ad banners in a few clicks.
Fotor comes in both basic and pro plans with obvious limitations on the basic plan. If you want to take it offline, it is available for Windows computers and smartphones as well.
Fotor offers multiple templates sizes, a rich text editor, color correction tools, photo effects, and portrait retouching options to name a few.
You can select from professional templates for creating a Facebook cover or photo cards or even YouTube banner ads.
The user interface is intuitive, and all the tools are easily accessible from the menu. You can import images from the local drive or Dropbox / Facebook and save it to your local drive.
If you are looking for something practical yet straightforward, give Fotor basic plan a try as you can upgrade to the premium plans for more features.
Fotor
If you’re looking for an easy way of getting awesome results, Fotor is the right tool for you!Canva
Canva is a well-known online image editor, and over the years the company has added several features to the tool one of which is the ability to invite team members for collaboration.
Sign-up is required but easy. Begin with selecting a Web banner for design type and then select the type of web banner like Facebook Ad or email header, leaderboard ad, etc.
So if you ever wondered how to create digital ads, Canva is the best tool to get you started with creating exquisite and relevant visuals.
Select one of the pre-made templates and start customizing with elements that include photos, grids, shapes, and charts, add text, change the background and even add your own pictures through the upload option.
Canva has sufficient features to help you create a visually stunning digital ad for your company or client.
However, the free version is severely limited, and you would be better off using the pro version for professional work. The Pro plan comes with a 30-days free trial in case you are unsure about its use.
⇒ Get Canva
Ideas for creating effective digital art that sells
We asked our more visual-oriented colleagues how they do their magic. And they warned us: There’s no perfect recipe! Ok, we get it.
But if you need some inspiration, here’s what we gathered:
Check the following phases to create and implement a marketing digital ad campaign:
- Set marketing goals or SMART (Specific, Measurable, Attainable, Realistic, Timely) objectives
- Create a realistic budget
- Do market research to know your public
- Establish your targeted personas
- Add a clear and persuasive call to action
In addition, you should be aware of different metrics that will make your digital ad shine. For instance, in case your goal is to get more traffic then you should focus on clicks, calculating CPC indicator.
NOTE
If you are not already in the same boat as other businesses, it is time you make a move. How? By taking your business online.
We’d start with a website.
But TikTok or Instagram may work better for you. Regardless, the software options in this article work on all mediums.
Don’t forget: a picture is worth a thousand words only when it is captured right.
Have you used any of these tools before? Do let us know your experience with the software to create digital ads in the comments section below.
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