- Digital ads represent targeted visuals created by the marketing team that have the aim of attracting more consumers and increasing the profit of the company.
- This type of ad is a trend in marketing advertising, having more popularity than banners and billboards.
- In order to create the best eye-catching design for the visual ad, advertising companies use professional tools in order to obtain a powerful design.
- We have more articles linked with the similar subject on our Business Hub, so be sure you check on them.
“A picture is worth a thousand words” is a popular English idiom and the quote perfectly describes digital marketing or marketing strategies in general that uses visuals to create brand awareness. These days more and more businesses are going online, and digital ads are the best way to increase brand awareness to bring in more leads from searching engine as well as social media.
If you are not already in the same boat as other businesses, it is time you make a move by taking your business online as well as creating a budget for digital marketing.
That being said, it is important that you create an interesting ad that can truly describe your business in few words. In short, be able to communicate difficult concepts easily. After all, a picture is worth a thousand words only when it is captured right.
The good thing is you don’t need to be a graphic designer to create visually stunning images and videos for your digital ads. All you need is a right tool that can help you bring artistic ideas onto the paper to create an ad that sets you apart from the competition.
There are a good number of online and offline tools that can help the businesses create the best digital ads with few clicks. To save you some time, we have done the research and created this list of the best software to create digital advertisements that will help you to create the most unique ads for your brand.
Adobe Spark (recommended)
- Price – Free / Premium
Adobe now offers an online image and video editing tool Spark which is free to use. The premium version comes with Lightroom CC and Photoshop CC subscription along with additional features that are only available for premium users.
Registration is required but easy to get started. Begin with selecting a video or image template. If you pick the video template, select the video type from the library.
Begin with selecting the layout like full screen or split screen, select a theme, size and add music. Drag and drop an image onto the editor or upload a video to start creating the story.
For images and videos, multiple slides can be created. You can adjust the duration for each slide from 1 sec to 30 seconds using the slider. The slides can graphics can be downloaded to the local drive or share using a link.
Adobe Sparks is a unique project and is an excellent tool for social media and email campaigns or even outdoor marketing.
- Price – Basic – Free / Pro – $39.99 a year or $8.99 a month
Whether you want to edit a photo, make a collage or create a design, Fotor is an HTML5 powered online tool offering all the essential features to create stunning digital ad banners in a few clicks.
Fotor comes in both basic and pro plans with obvious limitations on the basic plan. If you want to take it offline, it is available for Windows computers and smartphones as well.
Fotor offers multiple templates sizes, a rich text editor, color correction tools, photo effects, and portrait retouching options to name a few. You can select from professional templates for creating a Facebook cover or photo cards or even YouTube banner ads.
The user interface is intuitive, and all the tools are easily accessible from the menu. You can import images from the local drive or Dropbox / Facebook and save it to your local drive.
If you are looking for something practical yet straightforward, give Fotor basic plan a try as you can upgrade to the premium plans for more features.
- Price – Free / $12.95 mo (Free trial 30 days)
Canva is a well-known online image editor, and over the years the company has added several features to the tool one of which is the ability to invite team members for collaboration.
The signup is required but easy. Begin with selecting Web banner for design type and then select the type of web banner like Facebook Ad or email header, leaderboard ad, etc.
Select one of the pre-made templates and start customizing with elements that include photos, grids, shapes, and charts, add text, change the background and even add your own pictures through the upload option.
Canva has sufficient features to help you create a visually stunning digital ad for your company or client. However, the free version is severely limited, and you would be better off using the pro version for professional work. The Pro plan comes with a 30-days free trial in case you are unsure about its use.
- Price – Free / Business / Education
Visme is an online image editor and a presentation maker tool that can be used to create visual content for digital ads like banners and presentations.
The basic version of the tool is free but limited in features while the premium version offers all the tools required to create a stunning visual image for the campaign.
The dashboard has options to create presentations, infographics, documents, printables, web graphics, social graphics, and custom size option. Clicking on any of the options will offer more templates and sample layouts to get you started.
To create ads select Web graphics followed by the pre-made layouts. Select the template, edit and customize it as per your need using icons, images, and fonts.
- Price – Free with limits / Pro $ 9 mo / Unlimited $12 mo
From stock photos, pre-made templates to thousands of quotes Stencil offers almost everything you need in an online image editing tool. It is a free web-based tool with limited features while the premium plans offer additional features.
Stencil requires you to create an account before even trying the tool which is annoying while Fotor lets you edit images and only requires registration to save the images.
For editing, Stencil offers over 2,000,000+ stock photos depending on the plan, along with 700 premium templates, the ability to add logos and watermark and if you want to create inspirational quotes, it also has over 100,000+ quotes collection.
The text editor can be customized using 2,450+ Google web fonts, or you can upload your own fonts.
- Price – Free / Solo / For Team
Soapbox is a Chrome extension that lets you create and edit videos on your web browser. It’s a unique extension that can help you create sales videos on the go by recording content from the webcam as well as screen capture.
The free version allows you to create and share unlimited videos but the videos can only be downloaded on the premium plan. Other premium plan features include tools to distribute and measure videos, scale video across your whole team, etc.
The videos can be sent over emails or shared on social media accounts. Soapbox saves and handles all the videos from its servers that can be embedded into websites as well as emails and social media accounts.
- Price – Free / Pro $5
Pixlr is one my personal favorites mostly because it is free but also offers no-nonsense editing page where you can simply upload the images and make changes. It also comes in Pro version with access to templates and graphics designs for creating digital ads and social media covers.
The editing layout is simple and looks like the tuned down version of Photoshop. The tool offers editing features like crop, lasso tool, pencil, eraser, text editor, color picker, smudge, and blur option. The edited images can be downloaded to the local drive without needing an account.
The Pro version of Pixlr comes with browser templates and an advanced image editor along with over 1,000,000 stock images and premium fonts.
- Price – Basic – $7.99 / Pro – 12.99 / Team 10.99 (per member)
Picmonkey is an online image editor that is also available for smartphones as an app. The tool does not offer any free version but only a 7 days free trial but requires CC details.
The working of the service includes photo editing, design creation, and retouching portraits.
The photo editing features include dozens of effects, filters, layers, and text options. For graphic design, you can select premade templates to create business cards, ads, and logos.
The touch-up features offer the ability to change eye and hair color, teeth whitening, and other enhancement tools. It can also be used as a collage maker.
The fact that the free trial requires payment details and there is no free version makes the tool hard to recommend, but if you don’t mind going extra steps to try this tool, make sure to give it a shot.
- Editor’s Note: If you’re interested in other tools to reach your potential customers, check out our wide collection of guides.
- Price – Free / Premium
Pagemodo is one of a kind tool and is made for Facebook social media management for influencers and digital marketers. It offers a free plan but requires you to sign in using your Facebook account with usual permission to post on your behalf etc.
Pagemodo lets you create and schedule a post for Facebook. There is a post designer to customize a Facebook post with pre-made templates and designs. In addition, you can also run contests on Facebook as well as create a Facebook ad campaign all from the dashboard.
To create a post, go to Post Designer and select the templates. The templates can be fully customized by uploading new images, changing the background and text. The images can be downloaded to the local or drive or use it to create a Facebook post.
Pagemodo is an interesting tool for digital marketers using Facebook ads as it offers the convenience of Facebook page and ads management from its intuitive user interface.
Whether you are a social media manager or an individual looking to create brand awareness, these software programs to create digital ads and presentations can help you to create the ads that will turn heads and bring in more leads.
Have you used any of these tools before? Do let us know your experience with the software to create digital ads in the comments section below.
Digital Ad Software FAQ:
- What are digital advertising tools?
Digital advertising tools include paid advertising in social media, email marketing, precision or programmatic advertising, SEO, organic increase through posts in social media and retargeting.
- What are the best digital marketing tools?
- What apps do graphic designers use?
Editor’s Note: This post was originally published in November 2019 and has been since updated for freshness, and accuracy.