Best landing page software [2020 Guide]


Milan Stanojevic
by Milan Stanojevic
Deputy Editor
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best landing page tools

alA landing page is a way of generating leads for your business by capturing the lead’s information, and then using this to move them along the sales funnel.

Landing pages are a must have if you want a digital brand or business.

Ideally, any brand that is online for business purposes needs to have a digital strategy, which includes objectives such as increasing traffic to the website, uploading relevant and valuable content, as well as lead generation.

Landing pages help with capturing leads by drawing them into the sales funnel. This is easily done as the page is designed in such a way as to collect information such as emails, names and/or contact details used for further communication about your brand.

This is something your blog content alone cannot do, thus the need for landing pages.

While they may look complicated in terms of design, coding, and everything that comes with it, landing pages are actually the opposite – if you use landing page software.

The beauty about landing page software is that you get pre-designed templates, or create custom designs for your brand based on your preferences and your target audience.

So, if landing pages seem hard to create from scratch, or you are looking for higher conversion rates, then the landing page software is your friend.

In order to build killer landing pages for your online business, landing page software can hack it in minutes, instead of hiring someone to do it, which costs more money and takes longer to get done.

Here are the best landing page software tools you can use to get those conversions streaming in.

Landing page tools for a successful website

1. Unbounce

landing page software

The name of this landing page software actually speaks to the bounce rate problems most websites have, so it is a tool you want to use to keep visitors on your pages instead of them ‘bouncing off’ of it.

Some of the amazing features you can get with Unbounce include drag and drop builder, a user friendly and simple interface, easy pick up and dragging of elements such as text boxes, forms and images to the landing page, and editing to your preferences.

Also included are Unbounce Convertables with tools like overlays and sticky bars to drive more conversions on each page.  The landing pages you create using this tool are also responsive, so they’ll also work on mobile platforms and increase conversion rates.

You can also add forms to the landing page as one of the content builder functions in this tool, which is not just fillable, but appealing and attractive to your site’s visitors.

Unbounce’s built-in A/B testing feature lets you actually see which of your designs work best with your target audience and optimize accordingly. Analytics are included so you can see the overall statistics for each page you create, including the results from the A/B test so you can know when to stop the testing.

A variety of over 125 fully customizable landing page templates are available for you to view (no sign up needed), plus you can see what other visitors and users have upvoted, sort them out by industry, and/or purpose.

You can get this tool for a free 30 day trial to check out its features, or buy different plans (Essential, Premium or Enterprise) at different prices starting from $79 monthly, based on your business type and needs. Unbounce can be integrated with WordPress, MailChimp and Google Analytics.


2. Lander

landing page software

Just as its name suggests, this landing page software is a drag and drop, easy to use tool for online businesses.

Whether you know how to design or not, or your business is a startup or SME, you can create a killer landing page with Lander as you don’t need CSS or HTML knowledge to use it.

Besides its fully customizable landing page templates designed for conversions, Lander’s visual editor makes it easy to design and customize templates by dragging and dropping elements where you want them to be placed, and create high converting, beautiful landing pages in no time.

Other salient features include A/B testing tool with which you can test up to 3 different versions of your landing page, the copy, images, calls to action, colors, and other elements, plus make changes in real time for quick results. It has a Dynamic Text Replacement feature that lets you match your PPC ad keywords with your PPC ad’s landing page and save time and money on your PPC campaigns.

Lander’s landing pages also integrate with your Facebook page by creating your own tabs on Facebook without any coding or app knowledge.

Follow 4 simple steps to integrate your Facebook tab, have it published live and go viral ASAP!

Other features include auto-fill forms, email integration, analytics, mobile-ready landing pages, confirmation pages, welcome emails, conversion charts, a countdown, Google Fonts and Maps, as well as integration with PayPal so your online shoppers can pay and checkout from your page.


3. KickoffLabs

landing page software

This landing page software gives you more than 60 choices of conversion-optimized landing page templates to build yours from. Its features include a page editor from which you can custom design with your own images, fonts, videos, and so much more.

Other features include automated email responder, popup on exit, built-in thank you page, advanced analytics with data from conversion metrics, social and demographic data.

This tool also comes at a cost with three different plans: Starter, Premium and Business, ranging from as low as $39 monthly.


4. HelloBar

landing page software

This is a thin bar that stretches on the top part of your website, and is useful for collecting emails and helping with lead conversions in email marketing.

Simply link your landing page together with a strong call to action and get traffic streaming in to your page effortlessly, and unobtrusively to your web content. You can also send out display messages such as discounts to your target audience or web visitors.

It is available for free after creating an account with your domain name on the HelloBar homepage, then choose the type of HelloBar you want.

Editor’s Note: This article continues on the next page. If you’re also interested in SEO software, check out our wide collection of guides.