The latest Edge ad in Windows 11? A 3D banner

Sometimes, when using Microsoft Edge on Windows 11, a 3D banner appears. It’s designed to encourage users who navigate via this browser and view webpages in full-screen mode to set Edge as their default browser. 

Microsoft has tried this method to convince people to change their default browser to Edge. Its advantages are emphasized, especially in safeguarding against phishing and malware attacks. Windows Latest, the first to notice this action, highlights a new section in Microsoft’s continuous endeavors to boost Edge.

Microsoft’s strategy is also a bit sparkling and full of persuasion. When you don’t have Edge as your default browser and open a PDF or even launch Edge, this 3D banner comes into view. 

It’s not an ordinary banner; it’s made to attract attention and persuade users to change their browser preference to Edge. The banner’s meaning is straightforward: with Edge, you can feel protected from dangers on the internet. 

However, to begin using it as your primary browser, you must first click “Set default” and then validate this selection again in the Windows settings application.

It’s important to highlight that Microsoft has a history of using pop-ups to promote Edge. They have utilized different alerts within the browser, such as those that appear when you try to download Google Chrome. 

There was even a full-screen prompt urging users to stay or switch to Edge after installing new Windows updates. If you disregard these reminders, do not be shocked if they appear again when you launch Edge next time.

Edge is becoming more intelligent, and the team intends to include AI-driven website suggestions. 

Picture this: you launch your browser and see site recommendations tailored for you under the search box because ChatGPT technology is also in use there! In the testing phase, this feature briefly hints at how Microsoft uses AI to improve our browsing.

Does a 3D banner and assurance of improved security entice you to switch to Edge, or does it seem like merely a digital nudge in an already crowded world? Microsoft’s methods are undoubtedly daring, combining visual attractiveness with valuable advantages. 

Still, it raises the issue of how much companies should push their products within their environments. Whether this will result in a large rise in Edge users is uncertain, but Microsoft does not appear to be hesitant about innovating (or perhaps nagging) to persuade people.