Windows 10 runs on 500 million devices, but its growth has dramatically slowed down

Costea Lestoc By: Costea Lestoc
2 minute read

Windows 10 has finally reached  500 million active devices but unfortunately, it seems its growth has ultimately slowed.

Microsoft doesn’t hit original projection

During the Build developer conference keynote back in 2015, Microsoft said it expected over one billion Windows 10 devices to be in the hands of consumers within two or three years — meaning 2017. Since then, the years have passed and at this year’s Build conference, Microsoft announced that Windows 10 is now running on 500 million active devices. While a very impressive number, it’s only half of what the company had in mind back in 2015.

Ten months ago, Microsoft admitted that it probably wouldn’t hit the one billion device target, mostly due to Windows 10 Mobile essentially failing. Instead, the company said that it would track monthly active users and report their findings on a regular basis.

Windows 10 reaches users at slower speed

Another interesting thing is the speed at which the company has been gaining users. In the first nine months of Windows 10’s launch — when it was still free — the operating system managed to reach an impressive number of 300 million devices. In the next two months, the numbers jumped to 350 million devices, which means that now it’s taken Windows 10 another 11 months to reach another 150 million devices.

And while this is not entirely correct due to the big difference between the number of devices the OS is now installed on and the number of actual active devices, it’s still close enough. With Windows 10  no longer free, this is probably the reason why its growth has dramatically slowed down.

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