Acer reportedly expects PC prices to increase 5% to 20% in Q4 2026

Acer is expecting another round of PC price increases before the end of 2026, with chairman Chen Junsheng warning that average prices could jump by 5% to 20% in the fourth quarter. The company also expects PC prices to reach their highest average selling levels around the middle of 2027.

Acer expects higher PC prices despite component supply

As reported by Money UDN, Chen said the current situation is not being driven by a broad shortage of CPUs or memory (via VideoCardz). According to his assessment, DDR4 and DDR5 memory supplies remain substantial, while CPUs are also generally available, with shortages limited mainly to some mid-range and lower-end processors.

The bigger issue appears to be pricing. Memory and SSD costs remain elevated, and those higher component costs are already putting pressure on PC manufacturers. Chen expects that pressure to reach consumers during the fourth quarter, although the impact will vary between individual machines.

Systems using larger amounts of memory or SSD storage could face bigger increases than configurations with lower component requirements. Acer therefore expects the average PC price increase to fall somewhere between 5% and 20%, rather than applying the same increase across the entire market.

Chen also pushed back against expectations that memory shortages could continue for years. He pointed to expanding semiconductor capacity, including increased production from Chinese manufacturers, as a factor that could eventually improve supply.

PC prices may peak in 2027

Despite expecting supply to improve, Acer does not see prices falling immediately. Chen believes the average selling price of PCs could reach its peak around mid-2027, with prices potentially beginning to decline during the second half of that year.