ASUS Reportedly Eyes Up to 30% Hike in PC Prices Amid Global Memory Crunch

ASUS appears to be getting ready to make a significant shift in its pricing strategy, with new reports now suggesting the company could increase PC prices by as much as 30%. That’s according to UDN, which in its latest report suggests that ASUS is planning price hikes in Taiwan first (via Wccftech).

Rising DRAM costs push vendors toward major price increases

The move is reportedly driven by worsening DRAM shortages, which are now starting to hit manufacturers harder than before. At a time when memory supply has become increasingly difficult to secure, vendors like ASUS have been relying on existing stockpiles to keep prices stable. That advantage now seems to be running out.

However, if the situation continues as it is now, the price hike will likely affect users in other regions too. Just to be clear, ASUS isn’t the only company facing the adverse effects of the global memory crunch. Companies such as Acer and Dell are also facing similar pressure, as multiple supply chain issues continue to grow. Not to forget, a TrendForce report from earlier this month also hinted that laptop prices could jump as high as 40% if the memory and CPU costs continue to rise.

In recent quarters, PC makers managed to avoid major price increases thanks to earlier inventory buildup. But with costs rising across the board, it appears that the strategy is no longer sustainable. Price hikes are now being seen as a necessary step to offset rising bill of materials costs. Alongside DRAM shortages, rising SSD prices, and ongoing CPU and GPU constraints are making it harder for vendors to maintain margins.

Recent speculations about the ongoing memory crunch

Speaking of the memory shortage, it’s worth noting that the GTA 6 boss recently said that the situation wouldn’t affect the original launch timeline of the PS6 and next-gen Xbox console (aka Project Helix). That said, it is important to note that the SK Group Chairman also recently said that the global memory shortage could last until 2030.