Chrome Wants Websites to Label AI vs. Human Content

Google’s Chrome team has filed a new proposal for AI content disclosure on the web, which would let websites clearly state which parts of a page were written by humans and which were created with AI.

Put simply, publishers would be able to tag individual sections of a web page with labels such as human-written, AI-assisted, or AI-generated. This works at the paragraph level, not just for the whole page.

Why Chrome is proposing AI content disclosure

Many pages already mix both types of content. A news article may be written by a reporter, while a summary box or FAQ section is produced with AI. Right now, there is no shared method to disclose this in a way that browsers, search engines, or accessibility tools can understand consistently.

The proposal introduces a new HTML attribute called “ai-disclosure”. Website owners would use it to describe how specific content was created. Optional fields also allow publishers to add extra context, such as the AI model used or the company behind it.

Regulation is driving this push. The EU AI Act will require machine-readable labels for AI-generated content from August 2026. Without a shared standard, publishers would resort to custom labels that platforms and tools cannot reliably interpret.

The entry was added to Chrome Platform Status on January 26 and links to an independent explainer document. It does not include a rollout timeline, a Chrome experiment, or confirmation that the feature will ship.

For now, this is an early proposal rather than a confirmed Chrome feature. Other browsers have not shared public support.

That’s not all. Google has started making Gemini in Chrome available to some users in India and Chrome Canary now makes it easier to ask AI about webpages.