Microsoft really doesn't want you to use Chrome at all
The tech giant wants you to use Edge, and only Edge
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Key notes
- Using the Edge browser to search for Chrome is still a big no-no for Microsoft.
- A recent situation shows that the Redmond company seems pretty desperate.
- Microsoft officials say they rectified this mistake and it won't happen again soon.
We all know about the competition between Microsoft and Google, so there’s no need in going into that any further.
Even though Googe’s Chrome browser is a lot more popular than Edge, the tech giant is constantly looking for new ways to make users jump ship.
Even though, in February, Microsoft pushed out full-sized ads for its Edge web browser when people used Edge to download Google’s Chrome browser, it was apparently not enough.
And, since we’re on the topic of Chrome, remember that we can show you how to add thumbnails in Chrome, or maybe how to use Chrome Reader mode.
Using Edge to search for Chrome will not yield any results
We don’t know if you heard yet, but there are online reports that indicate a new Microsoft campaign to get users to stop using Chrom and switch to Edge.
Apparently, when you now type Chrome in the Edge search bar, the browser will generate what looks like a Bing Chat AI answer.Â
Yes, instead of being taken to the Chrome download page, you will now be given a lecture on why Edge is actually better at its job.
These reports indicate that this answer was received by both people in different parts of the US, as well as outside the US.
So, now the question isn’t about the scale of the operation, but about the audacity and the lengths Microsoft is willing to go sabotage the competition.
Thus, the search didn’t provide an answer about Chrome, as it was an ad about Bing search, with the headline Bing: The Search Engine That Does More Than Just Search.
Clearly, Microsoft decided to put in an ad for Bing as an AI search answer instead of giving an honest search result when using Edge to find info about Chrome.
As you would have imagined, the Redmond company was asked about this blatant ad masquerading as an AI chat search result.
And, Microsoft’s product marketing director Jason Fischel offered a response that really didn’t please a lot of people, to say the least.
We often experiment with new features, UX, and behaviors to test, learn, and improve experiences for our customers. These tests are often brief and do not necessarily represent what is ultimately or broadly provided to customers.
The issue has been solved, apparently, and you will no longer receive that embarrassing ad when searching for Chrome from your Edge browser.
It seems that the tech giant continues to try to push out ads for Bing in ways that look and feel like the company is desperate to promote Bing search in any way possible.
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