Looking for the best email drip campaign software? Here are our top picks

5 min. read

Updated on October 4, 2023

updated on October 4, 2023

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Because email is still used by the majority of people, using email to set up your drip marketing campaigns is still extremely useful when it comes to reaching your target audience/ potential customers. The drip marketing tactic is also called lifecycle emails, automated email campaigns, or marketing automation. This process involves the setting up of a system that allows you to quickly respond to any queries, and distribute relevant information to your customers. This process can be very useful for individual use as well, but it is especially important if you’re running a company that has to deal with thousands of emails per day. Hiring somebody specifically for the task of answering emails still isn’t practical because of the time involved in this process. For these reasons, in this article, we will explore some of the best software options that allow you to create efficient drip campaigns. Read on to find out more.

What’s the best tool to create effective email drip campaigns?

Drip

Drip is a great software option that can help you in every aspect of CRM ( Customer Relationship Management), and it also allows you to create comprehensive and great looking email drip campaigns based on the data stored on your server.

Drip is compatible with a wide range of applications, making sure you never have to transfer information from the programs you already use. Drip seamlessly integrates with apps like Shopify, WooCommerce, Thrivecart, etc.

Here are some of the best features found in Drip:

Flexible API that can adapt easily to any business size
Ability to automate email campaigns based on your company’s database
Very powerful tracking code that gives you valuable information about your clients
Ability to set custom fields, create events, and add tags
Easily customize content based on what’s relevant on the web
Can generate comprehensive reports with detailed activity and usage statistics of your customers
Easily export reports to any application

Pros:

Easily understandable user interface
Great set of features for drip email campaigns

Cons:

Email templates are basic
HTML support for emails is not very efficient

Try Drip

Manage multiple emails accounts like a pro with these email clients!

SendLoop

SendLoop is another great software option that gives you all the tools you need in order to set up a professional email drip campaign.

Beyond being able to send automated emails, you will need to be able to gather objective and exact information about the way your clients interact with your website and products. This is where SendLoop excels.

This software can gather an incredible amount of data that then can be applied to the email campaign.

Here are some of the best features found in SendLoop:

Great Facebook app, and other plugins and code snippets with easy setup and usage
Can set up complex drip campaigns based on the collected data
Can import your existing HTML email templates to send messages
Great migration assistant – allows you to import email newsletter subscribers from MailChimp, Campaign Monitor, etc.
Great WordPress widget

Pros:

Easy to use and set up
Great service and support
Very exact email campaign settings

Cons:

Segmenting feature may be difficult to understand at first
GUI can be improved

Try SendLoop

Customer.io

Customer.io is another great software option that can easily adapt to your company, and send comprehensive drip campaign emails based on the information gathered from the activity of your customer.

Because it is very important that your customers don’t feel like you’re spamming them as soon as they used your site, Customer.io allows you to set custom email sending targets spaced out in time depending on how your customers interact with your website/online store.

Here are some of the best features found in Customer.io:

Easily set up custom schedules
Real-time site monitoring with intelligent data gathering
Can be used free for up to 200 contacts
RESTful API – allows you to create, update and manage people and events from one application
Supports multiple languages – Ruby, Python, Go, etc.
Seamless integration with Segment, Zapier, and mParticle
Workflow automation with great timing settings

Pros:

Easy management of all data collected
Can easily create workflows that can be modified at any time
Great set of built-in email templates

Cons:

Can’t export data
Not very easy to manage onboarding
Docs are very technical and can become confusing for beginners

Try Customer.io

Conclusion

In this article, we explored some of the best software options on the market that allow you to easily create, edit, and manage every aspect of your email drip campaign.

Please feel free to let us know what software option you chose and how it worked for you by using the comment section below.

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More about the topics: email, windows 10

Milan Stanojevic

Windows Toubleshooting Expert

Milan has been enthusiastic about technology ever since his childhood days, and this led him to take interest in all PC-related technologies. He's a PC enthusiast and he spends most of his time learning about computers and technology. Before joining WindowsReport, he worked as a front-end web developer. Now, he's one of the Troubleshooting experts in our worldwide team, specializing in Windows errors & software issues.