Google May Soon Nudge Chrome Users on Windows to "Bring Google Search to Edge"

Google may soon prompt Chrome users to “Open Edge” through a “Bring Google Search to Edge” popup spotted in Chrome Canary. The prompt says users can use Google Search right from the browser’s address bar, and when they open a new tab.

Microsoft still contributes to Chromium, while Microsoft and Google continue competing through Edge and Chrome, and Bing and Google Search are still fighting for market share. Statcounter puts Google Search at 90.02% and Chrome at 68.02% worldwide, followed by Bing at 5.14% and Edge at 5.53%.

Those numbers show Google and Chrome are still way ahead. But the interesting part here is Google targeting Edge, which ships with Bing as the default search engine on Windows. In simple terms, Google seems to want Edge users to switch from Bing to Google.

Google Search Promotion in Edge

According to Chromium Gerrit, which we spotted, Google may also be testing two ways to do that. One flow could open Edge and show a search engine dialog to set Google as the default, while another could take users to the official Google Search extension page in the Microsoft Edge Add-ons store.

Google already offers a Google Search extension there, so users who do not want to change the default search engine manually may be able to install that instead.

On our device, clicking “Open Edge” does nothing, which suggests Google may still be working on it.

It is an unusual move, but not a new one. Google and Bing have both targeted Edge and Chrome users before; this looks like another attempt from Google to pull Edge users toward its Search.

What do you think of Google promoting its Search in Edge despite its dominant position in search and browsers? Let us know your thoughts in the comments below.