GTA 6 Pre-Orders Reportedly Cross $260 Million, Analysts Predict Record-Breaking Launch

The GTA 6 hype train isn’t slowing down, and it appears players are already putting their money where the excitement is. The latest analyst estimates suggest Rockstar’s next blockbuster has generated roughly racked up $260 million through pre-orders in its opening weeks.

Analysts also expect up to 50 million copies at launch

While Rockstar Games has yet to reveal official pre-order figures, market intelligence firm Newzoo believes the current momentum is only the beginning. Analysts expect reservations to accelerate as the publisher ramps up trailers, gameplay showcases, and marketing closer to release, potentially giving GTA 6 the biggest pre-order campaign in gaming history.

The latest projections don’t stop at pre-orders. Based on current reservation trends, platform install bases, and historical Rockstar launches, Newzoo estimates GTA 6 could sell between 30 million and 50 million copies during its launch window alone.

If those numbers materialize, the game could generate around $4.5 billion shortly after release, with the upper-end estimate approaching $5 billion. That would easily place GTA 6 among the most successful entertainment launches of all time, not just within the video game industry.

Interestingly, the research firm also pushed back on recent viral claims suggesting GTA 6 had already crossed $1 billion in pre-order revenue. According to the analysts, that figure is simply unrealistic this far ahead of launch, calling the widely shared estimate “absurd” and well beyond what any modern game is likely to achieve months before release.