Microsoft recently announced that it’s launching a Cloud Gaming division in order to reach as many gamers as possible in the coming years.
Yes, Microsoft believes that cloud gaming is the future of gaming and it definitely doesn’t want to miss this train. This new division will allow the company to further develop game streaming and improve its existing game streaming service – the Xbox Game Pass.
Microsoft wants to break platform barriers
Although there is not much information available about the new Cloud Gaming division, its leader, Kareem Choudhry, revealed that one of its main goals is to bring content to gamers on any device.
Choudhry is a 20-year Microsoft veteran who has a lot of experience when it comes to Xbox-related tasks.
Indeed, the Redmond giant has some bold plans. It is estimated that there will soon be 2 billion gamers in the world, and Microsoft wants to reach as many of them as possible.
Microsoft also wants to convince game developers and game publishers to rely more on its cloud services among other things. This will also improve the multiplayer gaming experience allowing gamers who use different platform devices to play together.
Taking into account the success of the Xbox Game Pass, the company wants to use the same recipe when it comes to cloud gaming. Most likely, the upcoming cloud gaming service will be a subscription-based service.
Despite Microsoft’s good intentions, convincing gamers to choose its cloud gaming platform won’t be an easy task when there are already so many reliable alternatives.
There is also another variable to take into account: Will developers and publishers accept to use Microsoft’s technology and, subsequently, its game streaming service? Or will the company’s cloud gaming service have the same fate as Windows 10 Mobile?
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