Netflix launches Fast.com, a new internet connection speed testing tool

By: Ivan Jenic
2 minute read

Netflix launched a new service called Fast.com, which quickly determines your internet connection speed and show you the results. The service is very easy to use, as the speed test starts immediately after you open the web page and results are shown automatically once the speed test is done.

Fast.com is very simple in design and very easy to use. You basically don’t need to do anything to check your connection speed as the site does everything by itself. Its interface doesn’t feature any widgets or additional tools; it only shows numbers. The only two buttons available are the Help button and the Re-test button, which allows you to run the test of your internet connection once again.

However, there’s a shortcut to SpeedTest.net also available, in case you want more details about your internet connection or simply want to compare results from both testers.

Unlike most other internet connection speed testers, Fast.com only measures the download speed of your internet connection. If you want to check out your upload speed, you’ll need to visit SpeedTest.net or some other tool.

Why did Netflix launch Fast.com?

Netflix is an extremely popular streaming service offering tons of shows and movies to its users and to watch Netflix’s content, users need a reliable internet connection. Therefore, Netflix launched Fast.com for users to determine their internet connection speed — and to make it easier to blame their provider if re-watching the first season of Narcos doesn’t go well instead of blaming the company.

“We want our members to have a simple, quick, commercial-free way to estimate the speed their ISP is providing,” says Netflix.

Another reason for launching the service is, of course, to avoid advertising other services. Netflix doesn’t believe in popularizing other tools and would rather have their own software for the same action. So, instead of telling people to check their internet connection with some other speed testing tool, Netflix encourages users to use its own service.

To stay politically correct, Netflix included the shortcut to the more popular tool, SpeedTest.net, but the company knows most users will run their tool before redirecting to SpeedTest.

What do you think about Netflix’s new internet connection speed tester? What results did it give you? Tell us in the comments below!

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