Sony Unlikely to Increase PS5 Price in 2026, Eyes Player Spending

It’s not hidden anymore that memory crunch is talimg toll on the entire tech industry right now. Yesterday, reports emerged that Phison CEO has warned that DRAM and NAND shortage might continue through 2030. The effect of rapidly increasing RAM prices may have already delayed Sony’s PS6 console and next-gen Xbox console. Nintendo, meanwhile, is reportedly mulling over increasing the price of Switch 2 due to higher production cost. To be honest, situation is grom for gamers out there.

Valv’s Steam Deck OLED has gone out of stock, with company blaming it on the RAM shortage. Meanwhile, Microsoft has already raised the Xbox Ally X’s price by nearly $200 in Japan. With these news ciruclating throufh your feed, it’s understandsble that you may have multiple qieations related to PlayStation 5, or PS5 as we call it in short.

Sony signals no immediate PS5 price hike, plans to offset RAM surge by monetizing existing players

If you’ve been wondering whether Sony will hike the price of the PS5 anytime soon, there might be some measured relief, thankfully. As previously reported, Sony has secured enough RAM supply to cushion near-term shocks. Speaking during its recent earnings call, CFO Lin Tao has also confirmed that the company has sufficient memory to carry through 2026. “Going forward, we intend to further negotiate with various suppliers to secure enough supply to meet the demand of our customers,” she promised.

That being said, Tao also hinted that Sony plans to offset higher costs by focusing on “monetizing the installed base.” In simple terms, Sony plans to make more money from people who already own a PS5 rather than increasing the console’s price.
That likely means pushing more game sales, in-game purchases, and subscriptions like PS Plus, rather than asking new buyers to pay more upfront for the hardware itself.

Whether that translates into subscription adjustments or more aggressive digital monetization remains to be seen. But, for now, PS5 pricing appears to remain stable. The bigger question is how long Sony can hold that stability if RAM markets continues to remain tight.

Source: Inside (Japanese) | Via: Automation, PushSquare