SoundCloud is an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. SoundCloud was established in Berlin in August 2007 by Swedish sound designer Alexander Ljung and Swedish artist Eric Wahlforss, and the web site was launched in late 2008. It was originally intended to allow musicians to collaborate by facilitating the sharing and discussion of recordings, but later transformed into a publishing tool for music distribution. According to Wired magazine, soon after its inception, SoundCloud began to challenge the dominance of Myspace as a platform for musicians to distribute their music.
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