Windows Insider Program crosses 10 million-member mark' By: Jay Decenella
2 minute read

In just over two years, Microsoft’s Windows Insider Program has now reached more than 10 million members courtesy of its fan-centric culture. The public Windows testing group was born in October 2014 along with the first public Windows 10 Technical Preview. Two months later, the Insider Program reached 1.5 million members, marking a solid start for the initiative.

Windows Insiders provide Microsoft feedback about the new features the software giant develops for its operating system. The program’s main goal is to keep bugs at bay before the general release of updates.

Yusuf Mehdi, corporate vice president of Microsoft’s Windows and Devices Group, said in a blog post on LinkedIn:

We count over 10M Windows Insiders today, many of them fans, who test and use the latest build of Windows 10 on a daily basis. Their feedback comes fast and furious, they have a relentless bar of what they expect, but it so inspires our team and drives our very focus on a daily basis.

Mehdi also discussed Microsoft’s efforts to create a “fan-centric culture”:

My learning is that you cannot create fans, you have to earn them. As our team has embarked on the journey to build a fan-centric culture at Microsoft, I have learned so much about how to focus our efforts. There are four things things, that while simple and maybe obvious, make all the difference.

He also touts the Windows Insider program as exemplifying Microsoft’s ability to develop a connection with clients, all of whom are now a critical part of Microsoft’s product development initiatives:

Many companies treat the initial transaction with the customer as the most important part of the journey. Any fan-centric company should treat that as just the starting point. In fact, every interaction with the customer after that is more important and should build a deeper relationship. Customers should feel like they have joined a community – a family. Don’t be a faceless company. Enable your fans to interact with real people at your company, people who are fans themselves. This requires real commitment, time and effort. A fan is not only going to tell you what they think, but they are going to expect to hear back, to see you take action on their feedback.

Through the Windows Insider Program, Microsoft has improved the way it listens to customers. The program also proves its significant impact on Microsoft’s operations.


For various PC problems, we recommend this tool.

This software will repair common computer errors, protect you from file loss, malware, hardware failure and optimize your PC for maximum performance. Fix PC issues now in 3 easy steps:

  1. Download this PC Repair Tool rated "Excellent" on
  2. Click “Start Scan” to find Windows issues that could be causing PC problems.
  3. Click “Repair All” to fix all issues with Patended Technologies (requires upgrade).


Next up

Best Windows 10 antivirus software to use in 2018

By: Radu Tyrsina
7 minute read

Update – 2018 will soon come to an end and we already have a guide on what is the best antivirus you should get in […]

Continue Reading

These features are out for good with Windows 10 version 1809' By: Sovan Mandal
2 minute read

Microsoft is all set to launch its next big update, Windows 10 version 1809 in October. While that should be a nice piece of news […]

Continue Reading

Windows 10 18H2 builds no longer receive new features

By: Matthew Adams
3 minute read

The Windows 10 October 2018 Update (otherwise 18H2) rollout might now be two to three weeks away. For the last few months, new build previews […]

Continue Reading