Microsoft Edge users encounter Chrome ads in Gmail

by Don Sharpe
Don Sharpe
Don Sharpe
Don has been writing professionally for over 10 years now, but his passion for the written word started back in his elementary school days. His work has been... read more
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  • Google Chrome commands the largest global browser market share.
  • Gmail accounts accessed via Microsoft Edge are receiving promotional messages about Chrome. 
  • For anything to do with browser troubleshooting, user guides, and more, check out our Browsers page.
  • Visit the Edge page to learn more , or check out Gmail to read the latest news and updates.
Chrome ads in Edge

The entry of the new Microsoft Edge browser is neither the beginning nor the end of browser wars. But it’s certainly an escalation of long-standing tech rivalries.

Such competition comes in different shapes and forms, with each browser company unleashing its most effective weapon to expand its market share.

A perfect case in point is the ongoing Google Chrome ad campaign targeted at Gmail account owners using Microsoft Edge.

Gmail alerts recommend Chrome to Microsoft Edge users

Google has been pushing Chrome ads to Gmail accounts accessed via Edge for a while now.

Probably, after signing into your Gmail account in Microsoft Edge for the first time, you’ve encountered this notification from Google:

Google recommends using Chrome. Try a fast, secure browser with updates built in.

This particular recommendation gives you the option to not switch to Chrome. But if you click Yes, you’re redirected to a page where you can download the browser.

You might be in for a shock if you thought Google was going to end these Chrome promotions targeted at Edge users any time soon.

The company is now delivering similar recommendations via its email security alarm system. When you sign into Gmail on Windows (in Edge) from a new PC, you may receive this promotional message:

Make the most out of Windows 10 with the Chrome browser. Chrome is a fast, simple browser built for the modern web.

While it’s difficult to work out the exact number of users of each desktop browser, most stats point toChrome as the market leader. Mozilla Firefox and Microsoft Edge come at a distant second and third respectively.

As such, Edge doesn’t begin to threaten Chrome’s dominance. But the aggressive nature of Chrome promotions indicate that Google is not taking its browser’s supremacy for granted.

Likewise, Microsoft Edge has a similar campaign via Windows 10 Search. The company has also targeted Firefox users with Edge ads.

What’s your take on the ongoing Microsoft Edge, Chrome, and Firefox market rivalry? Feel free to share your thoughts in the comments section below.

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