Outlook now supports dynamic emails for AMP format

2 min. read

Updated on December 12, 2019

updated on December 12, 2019

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Google recently added new AMP technologies to emails to enhance the interactivity level. Last year, Google announced in a press release that Gmail would have the Accelerated Mobile Pages framework.

The implementation of the feature made emails more interactive and engaging.

Initially, the feature was available to those who were a part of the Developer Preview program launched by the company.

Google already launched the AMP framework that pushed Microsoft to announce that Outlook.com is also going to support this format.

As a matter of fact, Microsoft already started rolling out the preview program of AMPHTML framework for Outlook.com.

The preview build goes live this summer

Microsoft is expected to release the preview build in summer 2019. Therefore, Outlook.com users will have access to the feature next year.

For most of the users who are desperately waiting for the feature, this will be a bit frustrating.

Users will no longer have to open a web browser as they will be able to:

Browse through carousels and accordions
RSVP an event
Fill out questionnaires and forms
Reply to comments.

Companies supporting the feature

Right now, the feature is supported by only a few companies, such as Despegar, Booking.com, Ecwid, Freshworks, OYO Rooms, Nexxt, Pinterest, Despegar, Doodle, and redBus.

Google decided to review the applications to allow users who are interested in sending dynamic emails. The decision has been made to alleviate security concerns.

The feature will also be supported by third party providers including Yahoo Mail, Mail.ru and others.

Google believes that the dynamic emails feature is going to be revolutionary for those enterprises that are regularly interacting with customers.

The idea sounds interesting but those who are really interested in adopting the technology will take the most benefit out of it.

Your email client must support the latest platform so that you can start adopting the new technology as soon as it’s available for the general public.

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Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.