Outlook now supports dynamic emails for AMP format


Radu Tyrsina
by Radu Tyrsina
Founder & Editor-in-Chief
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Google recently added new AMP technologies to emails to enhance the interactivity level. Last year, Google announced in a press release that Gmail would have the Accelerated Mobile Pages framework.

The implementation of the feature made emails more interactive and engaging.

Initially, the feature was available to those who were a part of the Developer Preview program launched by the company.

Google already launched the AMP framework that pushed Microsoft to announce that Outlook.com is also going to support this format.

As a matter of fact, Microsoft already started rolling out the preview program of AMPHTML framework for Outlook.com.

The preview build goes live this summer

Microsoft is expected to release the preview build in summer 2019. Therefore, Outlook.com users will have access to the feature next year.

For most of the users who are desperately waiting for the feature, this will be a bit frustrating.

Users will no longer have to open a web browser as they will be able to:

Companies supporting the feature

Right now, the feature is supported by only a few companies, such as Despegar, Booking.com, Ecwid, Freshworks, OYO Rooms, Nexxt, Pinterest, Despegar, Doodle, and redBus.

Google decided to review the applications to allow users who are interested in sending dynamic emails. The decision has been made to alleviate security concerns.

The feature will also be supported by third party providers including Yahoo Mail, Mail.ru and others.

Google believes that the dynamic emails feature is going to be revolutionary for those enterprises that are regularly interacting with customers.

The idea sounds interesting but those who are really interested in adopting the technology will take the most benefit out of it.

Your email client must support the latest platform so that you can start adopting the new technology as soon as it’s available for the general public.

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