5+ best local SEO software [Free, Paid]

by Milan Stanojevic
Milan Stanojevic
Milan Stanojevic
Windows & Software Expert
Milan has been enthusiastic about PCs ever since his childhood days, and this led him to take interest in all PC-related technologies. Before joining WindowsReport, he worked as... read more
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  • SEO works when you optimize your site to provide amazing content while also providing a brilliant user experience for search engine users.
  • The key to local SEO, like with SEO in general, is to capture someone's attention while they are still receptive.
  • Identifying the core keywords to target is often very simple and self-explanatory for the majority of small companies.
  • The free SEO audit will go through your site's URLs and alert you to any problems with titles or shallow content.

Numerous surveys have shown that more than 70% of consumers perform internet searches before visiting a business or making a purchase.

Search engine optimization (SEO), also known as organic search marketing, is simply a process that sends signals to search engines that your site is the best, most trusted, and most authoritative in your industry.

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What is the best way to do local SEO?

They’re a great source for targeted traffic, so in order to prove that yours is the best site worth showing to your target audience, you can do either of two things:

  • Get an SEO specialist to ensure you rank at the top of search engine results
  • Get an SEO software tool that can analyze your site and help you rank better.

A specialist will analyze, review, and implement changes to your site so as to optimize it for search engines – in short, they know which buttons to press to get you at the top.

They understand site requirements such as keyword research, SEO copywriting, website layouts, internal and external links, as well as search engine marketing and advertising techniques for SEO.

Identifying the right local SEO software and implementing it can make all the difference in terms of a local business’s online visibility.

What parameters should I look for in a local SEO software?

An effective keyword tool research includes competition analysis, as well as the insights of strategies you employ to get a higher position and a clear outcome.

Consider the local SEO software provider’s ability to offer you a website audit with suggestions for improvement in search engines depending on your location.

Online businesses that use current, scalable search engine optimization best practices as part of their overall digital marketing strategy may gain a major competitive advantage and become the best answer when it matters the most.

SEO execution on several platforms, including social, mobile, and desktop, with change tracking and monitoring data, is a cornerstone of an active online presence and a consumer trust builder.

Last but not least, customer support with ongoing expert coaching is an important factor to consider when selecting a local SEO software provider.

Remember that in such a competitive industry, you should only get the service from a trustworthy vendor, through the company’s official website, to avoid any scams or money waste.

Now that you know what SEO software can do for you, and what to consider as you look for one, the next step is to find a reliable tool.

What are the best local SEO software to boost my rankings?

SEMrush

semrush SEO

This tool offers comprehensive keyword research, domain analytics, backlink tracking, as well as search breakdowns on desktop and mobile platforms.

Although it is not as compact as Moz Pro, this tool has a fantastic feature called SEO ideas, which gives it a competitive edge over other tools.

The SEO ideas feature lets you identify your site’s high-value pages so you can optimize based on click-through rates (CTRs) and impressions, among other page metrics. Once you select the pages, SEMrush lets you know how to prioritize them, and how much traffic you can get based on this alignment.

It also comes with Trello integration, which means you can create a task and delegate to your team.

Why we like SEMrush:

  • Its SEO ideas feature offers unique value
  • Identifies high probability ranking pages
  • Hyper-local SEO targeting
  • Keyword suggestions
  • Proactive SEO recommendations
  • Custom business solutions for special marketing needs such as on-site training, add-on features, and custom keyword databases
  • Position tracking tool checks which keywords trigger different SERP features, both owned by you and those owned by your competitors

SEMrush

All the tools and reports your business needs nowadays to stay ahead of the competition and attract growth.

Free trial Visit website

Ahrefs

Ahrefs SEO software

This tool is revered for its exceptional web crawling capabilities (over 6 billion pages on a daily basis), comprehensive domain monitoring and analysis, as well as in-depth SERP analysis.

Ahrefs comes with a dashboard that displays everything you need to execute your SEO activities, both in summarized and detailed formats.

This SEO software tool meets all your SEO needs by providing comprehensive reports, competitor analysis, keyword research, backlink checks, research on what content works for your niche, keyword rank tracking, and monitoring your niche through alerts.

It also comes highly recommended by leading marketing and SEO names such as Neil Patel (KissMetrics), Brian Dean (Backlinko), and Jon Cooper (Pointblankseo), among others.

Why we like Ahrefs:

  • Displays exact words competitors rank for
  • Has a 240+ million keyword database in the US, and in more than 100 other countries
  • Mammoth database of 3 billion keywords
  • Covers all your bases in keyword research and ongoing monitoring
  • Exceptional domain analysis
  • Provides insights on searcher behavior
  • Runs the world’s largest, top-notch index of live backlinks (over 12 trillion)
  • Crawls over 4 billion web pages every 24 hours, with fresh data updates every 15 minutes
  • Site explorer feature helps you see all backlinks and SEO metrics for any website
  • Content explorer feature helps you know which sites don’t link back to you, best-performing content, and search traffic
  • Provides automated daily/weekly/monthly ranking reports
  • Tracks keyword rankings from any location
  • Provides graphical ranking history report
  • You can set up keyword alerts related to your business and the tool sends you an email notification of this (helps you get new opportunities to serve your audience)

Get Ahrefs

SEO PowerSuite

This toolkit has four sections that are jam-packed with features that make it appropriate for your SEO requirements, which include SEO Rank Tracker, Website Auditor, SpyGlass, LinkAssistant.

The Rank Tracker allows you to monitor your search rankings by tracking your keywords and checking them within a specified time schedule.

Within the Rank Tracker are features such as keyword suggestions, results comparisons, and reports that can be exported, all at the click of a button.

This feature lets you see where you rank based on keywords, and the best part is that its interface is user-friendly, while providing accurate data and additional insights for decision making.

Why we like SEO PowerSuite:

  • Unlimited free trial option (but with limited features)
  • If you get this tool, you can opt to get its four elements separately (if you don’t need all of them)
  • Helps track your site’s rankings
  • Helps you optimize your site, posts, and pages
  • Helps you identify link building opportunities
  • Detailed reporting with customizable templates

With SEO SpyGlass you may take a peek at your competitors’ backlinks, and in turn, help you identify viable or suitable link-building opportunities for your own site.

It also helps you identify possible harmful domains, gives detailed statistics for your backlinks, offers multiple backlink data information/sources, and generates useful reports for decision making.

The Website auditor lets you optimize your website so you can rank well based on keywords.

It literally does all the legwork, giving you useful analysis on your content, an overview of your domain, and generates a full audit of your site thus you’re able to identify what’s wrong, and take the necessary measures to correct and/or optimize your site.

The Link Assistant allows you to identify what sites you can approach, manage your emails, and still track links you may have earned in the long run.

It also comes with Google Analytics integration and helps you identify link-building opportunities you otherwise wouldn’t have seen.

SEO Power Suite

It includes everything necessary for the SEO field, such as SEO analysis tools, keyword research tools, backlink checkers, content editors, and PPC ad optimization.

Free trial Visit website

Moz Pro

You cannot search for SEO software tools without coming across Moz Pro.

This tool helps you improve your search engine visibility and rankings, by deciphering the volumes of data online, to give you the highest quality of data, and actionable insights for decision making.

Salient features include keyword rankings, keyword research, link analysis, site crawling, page optimization, and comprehensive reporting with action-based recommendations.

Why we like Moz Pro:

  • It is an all-in-one SEO software tool combining all elements of the perfect SEO tool into one single suite
  • It is user friendly, no need for expert technical knowledge on SEO to operate it
  • Ties SEO data directly to business outcomes
  • Access to SEO metrics for every page you visit online
  • Identifies outreach opportunities for rich backlinks
  • Benchmarks your site versus those of competitors
  • Identifies helpful, valuable, and strategic content topics for your site
  • Monitors the web for mentions of your brand, products, and competitors
  • Access to inbound marketing resources

Get Moz Pro

WordLift

After you have done an SEO analysis with one of the above-mentioned SEO tools, you absolutely need to go hands-on and start working to improve your web pages in order to gain more traffic.

WordLift focuses on semantic SEO and it will help you reach a wider audience, unleashing the power of artificial intelligence to enrich your content.

This tool analyzes the content of your articles and pages, detects the content through natural language processing, and then adds a layer of schema.org metadata.

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In this way, WordLift turns your web texts into an open book for search engines, which can finally unambiguously understand your pages and serve them to the users who are looking for that exact information.

There is even more: WordLift is like a smart librarian that will help you organize your content. In fact, it improves the information architecture of your website and offers your readers relevant internal links and ultimately an engaging user experience.

Why we like WordLift:

  • Offers a unique and comprehensive approach to semantic SEO
  • Adds to your content the schema.org markup, allowing search engines to best index and display your website
  • Organizes your content building a publicly available knowledge graph of your website
  • Extends the average dwell time of your website, keep readers engaged with relevant content recommendations
  • Enriches your content with a meaningful internal linking
  • Supports your writing process with trustworthy and contextual facts
  • Expands your website with an internal vocabulary, which adds a great value in terms of SEO, because it helps search engines understand the semantic domain of your website.

There are several plans, to meet the needs and expectations of businesses and websites of any size. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure your progress in terms of SEO rankings.

WordLift is available both as a plugin for WordPress and as a Cloud service, that can be used on any CMS thanks to an easy-to-install javascript library.

Get WordLift

Google Search Console

Google Search Console is a free SEO tool provided by Google that allows you to monitor, maintain, and troubleshoot the visibility of your website in Google Search results.

You don’t have to sign up for Search Console to appear in Google Search results, but it can help you understand and improve how Google perceives your site.

The primary difference between Search Console and the other tools we’ve reviewed is that it only provides statistics on your own domain, not your competitors’.

To activate it, you must first authenticate that you own the website by connecting it to your Google Analytics account or submitting a file or meta tag to it. By doing so, you have access to a wealth of helpful and free data from Google.

Let’s see the main features of Google Search Console:

  • Detects coverage issues
  • Identifies crawl errors
  • Offers sitemap information
  • Detects mobile compatibility issues
  • Scans for security issues

The Google Search Console message system will notify you if the website’s health is threatened by malware or hacking. The messaging system also notifies you if vital pages have been deleted or if robots.txt has blacklisted key pages.

Get Google Search Console

Google Analytics

Google Analytics is an excellent free SEO tool for a variety of reasons, the most important of which is its zero cost.

Another significant benefit for site owners is the ease with which it can be set up. You can track the majority of your website’s visitors in just a few easy steps.

You may track a plethora of information about site visits by signing up for an account and inserting a little bit of tracking code to every page.

Let’s take a look at the main benefits of Google Analytics:

  • Browser report for device compatibility
  • Visitor purchase report
  • Customer behavior report
  • Mobile performance report
  • Page timing report

The website report is the most essential component to consider when considering improvements to the website. A well-planned and stated report may help you increase visitors to your website while also increasing conversion rates.

When you operate an online business, you will want to employ Google Analytics for your website to get a better understanding of your customers and their behavior on your website.

Get Google Analytics

Google Trends

Google Trends is a free SEO tool that allows you to explore which cities or sub-regions look for specific keywords or search phrases over time. This is an important asset for your local business since it works perfectly in parallel with Google Analytics.

You may explore people’s search interests and discover extra information such as the most relevant articles, interest over time, interest by location, trending searches, and related topics.

Let’s have a look at the main benefits of Google Trends:

  • Geographical keyword-related data reports
  • Frequency of a search term in Google
  • Comparative keyword research for event-triggered spikes
  • Popular and rising keywords per industry

When you search for a phrase, you will get a map that indicates the regions of the world where the term is most popular.

You may also travel back in time and compare distinct phrases from 2006 for example, to the recent 36 hours to better comprehend the relationship between them.

Get Google Trends

Google Ads Keyword Planner

The free SEO tool Google Ads Keyword Planner assists you in researching keywords for your search campaigns and is such a great tool to use especially for local campaigns.

You can use this asset to find new keywords linked to your business and obtain estimates of the number of searches they receive as well as the cost to target them.

Google Ads Keyword Planner is one of the top keyword research tools for finding blogging keywords. The most essential factors, as they always have been, are relevancy and search intent.

To accomplish this, type the search word into Google and observe who and what is ranking. To access statistics from previous ad campaigns, you must have monitored your ad with Google Analytics.

Let’s have a look at the main benefits of Google Ads Keyword Planner:

  • Discover new keywords
  • See monthly searches
  • Determine the cost for ads
  • Organize keywords
  • Create new campaigns

Google Ads Keyword Planner also gives you another option for creating search campaigns based on in-depth keyword research. You need to have a Google Ads account to utilize the Google Keyword Planner. If you don’t already have an AdWords account, you can create one in a matter of minutes.

We recommend that anytime you optimize your website, should use this free Google Ads tool to generate keyword ideas. This can help greatly in the ranking of your website on search engines as well as keyword research.

Get Google Ads Keyword Planner

What is the difference between traditional SEO and local SEO?

Both traditional and local SEO services seek to enhance your rankings in internet search results so that more people can find, contact, and purchase from your e-business.

Traditional SEO focuses on improving your site’s exposure on a national or global scale, whereas local SEO assists you in capturing local search territory and interacting with local customers.

Furthermore, local SEO solutions employ tailored strategies to help you connect with customers in your specific geographic region, in a detailed and more focused niched market.

Why is local SEO software good for me?

Keyword research, backlink tracking, and trend analysis give insights into your pages so you can keep real-time track of the results in a search engine.

You can select the most effective strategies for increasing your site’s search relevance offering information above your competition based on your geographic position.

As background information, industry analysis provides recommendations on elements on your website that may be improved, thus reports on optimization metrics are easily generated. 

Some e-businesses opt-in for paid search optimization tools that look at pay-per-click advertising, conversion metrics, and ad placement.

The SEO software market is constantly getting new tools, so if you’re confused about which SEO software tool to pick for your site, you can also read about automatic SEO software that can give you a glance at the best-optimizing practice with an all-in-one assistant.

Hopefully, now you are on a secured path of ranking and optimizing your local business with these great tools that can greatly have a significant impact on your visibility and e-commerce sales.

Please leave a comment in the are below if you have questions on the topic.

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