Take-Two Boss Drops a Major Hint About the GTA 6 Launch Price

Gamers have been waiting a decade for the next Grand Theft Auto, and the rumor mill has been spinning out of control. One of the biggest fears was that Rockstar might charge an absurd amount for the game, with some analysts predicting a price tag as high as a hundred dollars.

Now, a recent interview with the head of the company making the game has given us our best clue yet about what it will actually cost when it finally arrives in late 2026.

The seventy to eighty dollar clue

Take-Two Interactive CEO Strauss Zelnick recently sat down for an interview. The topic of conversation was actually about putting advertisements inside video games. Zelnick said it would be unfair to force players to watch pop-up ads in a game they already paid 70 or 80 bucks to buy.

Since Take-Two owns Rockstar Games, fans immediately connected the dots. While this was not a formal price announcement, it is the clearest signal we have received so far. It suggests the company views 70 to 80 dollars as the standard rate for their premium titles.

It comes under the standard price range

A lot of players were genuinely worried about getting priced out of the biggest game of the decade. Video game budgets have exploded, and inflation has hit everything from consoles to PC hardware. Hearing the CEO casually use a much more normal price range is a huge relief for anyone planning to buy the game.

He also confirmed that players will not have to deal with annoying commercial breaks interrupting their gameplay.

The game is currently reportedly scheduled to hit shelves on November 19, 2026. We still have a long time to wait before we can explore the new version of Vice City. At least we now have a solid idea of how much cash to set aside for the big day.

Via Notebookcheck