Microsoft Store won’t load? Fix it now with these solutions

Madalina Dinita
by Madalina Dinita
Former Managing Editor
12 Comments
Download PDF
Affiliate Disclosure

  • The Microsoft Store is an integral part of Windows and it's very important since it's the main source of apps. 
  • Some users reported that the app isn’t loading and the cause is probably your antivirus.
  • Learn more about this indispensable app from our Microsoft Store page.
  • Bookmark our Tech Troubleshooting Hub for future reference in fixing your PC problems.

The Microsoft Store is an integral part of Windows, but some users reported that the app isn’t loading on their PC.

This can be an issue, especially if you tend to use the Universal apps a lot, but there’s a way to fix this problem.

There are many problems that can occur with Microsoft Store on your PC, and in this article, we’re going to cover the following topics:

  • Windows 10 apps won’t launch – We already wrote a guide on what to do if Windows 10 apps won’t open, so be sure to check it for a detailed solution.
  • How to reinstall Windows 10 Store – To reinstall Microsoft Store, you just have to run a single PowerShell command.
  • Microsoft Store opens and closes – We covered a similar issue in our Microsoft Store closes immediately after opening article, so be sure to check it out.
  • Microsoft Store won’t stay open – This is a relatively common problem with Microsoft Store, but you should be able to fix it using one of our solutions.
  • Microsoft Store The server stumbled – We wrote a guide on how to fix The server stumbled error in Microsoft Store, so be sure to check it out.
  • Microsoft Store won’t update, download, connect, work, run, start, install apps – In some cases, the Microsoft Store might not work at all but you can fix it with one of our solutions.
  • Microsoft Store keeps crashing, loading – Issues with Microsoft Store such as crashing can occur. Fix this with our solutions.

This problem has been reported on countless support forums by annoyed users asking for help. Basically, there are two versions of the problem – the Windows 8, Windows 10 logo won’t load at all, and clicking on it will result in it just loading in vain.

The other variation of the problem refers to users clicking on any store app and seeing the logo shifting to the top left corner, but subsequently, nothing happens.

One user on the Lenovo support forums sums up the problem:

I am not able to open the store. it just sits there with the loading sign spinning and spinning. is there any known fix?

On another forum, another user explains he has tried to employ the help of the Microsoft support team. Even if they were apparently slow to give him feedback, he eventually was instructed to try a few fixes.

One involved running wsreset.exe in order to clear the store cache, but the user found that it resulted in giving an error ms-windows-store: PurgeCaches/ This app failed to launch because of an issue with its license. Please try again in a moment.

The other fixes provided by the tech team aren’t particularly helpful either, or so some users conclude:

So, that’s basically everything I have tried so far to fix this issue to no avail.


So what is there to do in order to fix the problem where the Microsoft Store won’t open?  Here are some suggested some fixes you should try in order to resolve the issue.

What can I do if Microsoft Store won’t open on Windows 10?

  1. Check your antivirus
  2. Create a new user account
  3. Remove your antivirus software
  4. Switch to a local account
  5. Delete the LocalCache directory
  6. Use PowerShell
  7. Enable UAC
  8. Run the Microsoft Store Apps troubleshooter
  9. Reset the Microsoft Store

How can I fix the Microsoft Store loading problems?

1. Check your antivirus

In some instances, your antivirus can prevent Microsoft Store from running. To fix the issue, users are suggesting to temporarily disable your antivirus or to remove it.

If removing the antivirus solves the problem, you might want to switch to a different antivirus. We strongly recommend switching to Bitdefender Antivirus Plus as a reliable antivirus that won’t interfere with Windows.

To start with, the Bitdefender solutions are installed in over 500 million systems worldwide and that’s clearly a sign of trustworthy quality.

This awesome security solution uses advanced Artificial Intelligence and other technologies to detect and block even the newest threats before getting to your system and producing any damage.

In these troubled times, it’s becoming increasingly dangerous to make online transactions, but Bitdefender comes with a dedicated browser that completely secures your online banking or any online shopping.

The software also comes with gaming, working, or movie modes.

It’s so smart that it detects when you’re starting a game, a productivity app, or when you’re starting to watch a movie and adjusts the settings and background activities so that you won’t be interrupted.

Bitdefender Antivirus Plus

Bitdefender Antivirus Plus

Bitdefender is not only the best security system for your PC but it's also helping you focus on what's important for you.
$29.99/year Get it now

2. Create a new user account

  1. Open the Settings app.
  2. Navigate to Accounts section.
    accounts Windows Store won’t update
  3. Select Family & other people from the menu on the left. In the right pane click on Add someone else to this PC.
    add someone else to this PC Windows Store keeps crashing
  4. Click on I don’t have this person’s sign in information.
    I don't have this persons' sign-in information Windows 10 apps won't launch
  5. Choose Add a user without a Microsoft account.
    add a user without a Microsoft account How to reinstall Windows 10 Store
  6. Enter the desired user name and click on Next.
    user information Windows Store open and closes

Note: After creating a new user account check if the issue appears on the new account. If not, you might have to move your personal files to the new account and use it as your default account.


3. Remove your antivirus software

If you’re having issues with the Microsoft Store, the problem might be your antivirus software. According to users, antivirus applications such as McAfee and Avast can often cause this problem to appear.

To fix the issue, you can try disabling these tools. If that doesn’t work, you might want to remove these applications from your PC. The best way to do that is to use a dedicated removal tool.

We strongly recommend IObit Uninstaller for that task because it’s extremely easy to use and after using it, you can be perfectly sure that you won’t find any other traces of your old antivirus.

After eliminating the software causing trouble on your system, IObit is still extremely useful because every time you will try to install bundleware or malware, it will warn you against the action.

IObit Uninstaller 10 Pro

IObit Uninstaller 10 Pro

Your antivirus will be completely eliminated by IObit Uninstaller and your computer will run smoothly again.
$19.99 Get it now

4. Switch to a local account

  1. Open the Settings app and go to the Accounts section.
  2. Click on Sign in with a local account instead.
    sign in with a local account Windows 10 Store won't stay open
  3. Enter your account password and click on Next.
    account password Windows Store The server stumbled
  4. Enter the desired username and click on Next.
    new username Windows Store won’t download

5. Delete the LocalCache directory

  1. Navigate to the following directory: C:\Users\user_name\AppData\LocalPackages\Microsoft.WindowsStore_8wekyb3d8bbwe\LocalCache
  2. You can do that by simply by pressing Windows Key + R and entering %appdata%.
    appdata run Windows Store keeps loading
  3. Select all files in the Local Cache directory and delete them.
    delete files Windows 10 apps won't launch

6. Use PowerShell

  1. Search for powershell right-click it and choose Run as administrator.
    powershell Windows 10 apps won't launch
  2. Enter the following command: PowerShell -ExecutionPolicy Unrestricted -Command "& {$manifest = (Get-AppxPackage Microsoft.WindowsStore).InstallLocation + 'AppxManifest.xml' ; Add-AppxPackage -DisableDevelopmentMode -Register $manifest}"

Note: If the previous command doesn’t work, you can try this command instead: Get-AppXPackage -AllUsers -Name Microsoft.WindowsStore | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.InstallLocation)AppXManifest.xml" -Verbose}

If you’re still using Windows 8, you might want to try running the following command: powershell -ExecutionPolicy Unrestricted Add-AppxPackage -DisableDevelopmentMode -Register $Env:SystemRootWinStoreAppxManifest.xml


7. Enable UAC

  1. Search for user and select Change User Account Control settings from the menu.
  2. Move the slider to the default position and click on OK to save changes.
    choose when to be notified Windows Store The server stumbled

Note: According to users, problems with Microsoft Store might be related to UAC. User Account Control, is a security feature that prevents certain actions that require administrative privileges.

This feature generates many security notifications, and this is the main reason why users tend to disable it.


8. Run the Microsoft Store Apps troubleshooter

  1. Open the Settings app and select the Update & security section.
    update and security How to reinstall Windows 10 Store
  2. In the left pane, select Troubleshoot. From the right pane select Microsoft Store Apps and click on Run the troubleshooter button.
    troubleshoot Windows Store open and closes
  3. Wait for the troubleshooter to finish.

9. Reset the Microsoft Store

  1. Go to Settings and click on Apps, then on Apps & Features.
  2. Locate the Microsoft Store app in the list and select it.
  3. Click on Advanced options as shown in the screenshot below.microsoft store app
  4. Click on the Reset option and restart your computer.reset microsoft store

For some users, these simple fixes will be enough and they will no longer have problems with the Microsoft Store.

However, some might still experience issues, and if nothing works, then you might want to consider re-installing Windows 10 or upgrading to Windows 10.

We will continue to dig out possible solutions to this annoying problem that segregates users from the app world. In the meantime, leave us your thoughts in the comments section below.

Editor’s Note: This post was originally published in March 2019 and has been since revamped and updated in October 2020 for freshness, accuracy, and comprehensiveness.

Was this page helpful?
Thanks for letting us know! You can also help us by leaving a review on MyWOT or Trustpillot.
Get the most from your tech with our daily tips
Tell us why!
  • tried the new account, didn’t work. im running 8.1, tried every trick on the net, no dice. i paid a lot for those apps, want Microsoft to give my money back, wont be buying anything from the store again

  • Further: I chatted to a Nicrosoft support team member: she “found out” that it must be a LAN vs WiFi problem. I am on WiFi, don’t use a cable, So I connected with a cable. Nothing, nothing at all changed.

  • I do have Win 8.1., and the store won’t open. IE doesn’t work and only displays “cannot display the page”. I reset and refreshed several times – loosing all installed programs, reinstalling them, hoping for the better. But nothing, nothing at all changed. I tried all suggested “solutions” from all forums, but nothing, nothing at all helps. It’s a waste of time.

  • I found a fix that worked for me finally. Windows update wouldn’t load for me, so I opened task manager and ended the windows update service. I was then able to run a windows update, which fixed the store. ENJOY!

    • I disabled the windows update service. After that my PC wouldn’t start at all so I used the repair tool/ restore point.

  • I did the “add a new user.” After creating the new user, the Microsoft Store will open with the new user account but still won’t open under the old user account. So are we supposed to use the new user account and just forget about the old user account? And then every time this happens going forward, always just create a new user and forget about the old user account? Good grief.

    • I did this and it worked, but anything you download on the new account is not available to use under the old account. This is the stupidest fix yet for this issue.

  • A suggestion in this article is to upgrade to Windows 8.1. DUH? That’s why I’m here in the first place. WINDOWS 8.1 MUST BE DOWNLOADED FROM THE STORE AND YOU CAN’T GET TO THE STORE. Why can’t they just give us a link to download Win 8.1 and be done with it. I have been to a zillion sites and have not found any real solution to this issue other than wipe your computer and start over.

  • really sad microsoft only has -reinstall or refresh loose everything, or re create a user as a fix.. This is not acceptable. Other OS options you can ‘fix’ this is not a fix it is a re do and hope for better.

    • You’re totally right! I always saw so-called “solutions” provided by Microsoft like refresh, or reinstall the whole OS, which is actually nothing more than dodging problems, not solving them. People do refresh/reinstall and turn into same problems again and again. It’s the quality of Microsoft we’re quite familiar with though..