YouTube might soon block your AdBlocker to force going Premium

Your adblocking software will no longer work on YouTube

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Key notes

  • Skipping those pesky YouTube ads might be history pretty soon.
  • YouTube is currently experimenting with denying this service.
  • Nothing is certain for now, but reports indicate it has started.

We all hate seeing ads when we are trying to watch our favorite content. That’s why software like adblockers is so popular among users everywhere.

Of course, YouTube and Google would prefer you don’t use adblockers and instead ask twelve bucks a month for the ad-free YouTube Premium service.

Get ready, because if some pop-up messages recently spotted by users are any indication, the service may be taking more proactive steps to block ad blockers soon.

Remember that if your Adblock is not blocking ads, we have the solutions you are looking for. Now, let’s get into this recent gossip.

YouTube is experimenting with denying adblockers

As reported on Reddit, users apparently spotted a pop-up message on the YouTube desktop site, telling them that they needed to disable their ad blocker in order to keep watching.

Note that these sorts of messages aren’t new, since there is a known service called Admiral that shows similar pop-ups when you try to access many sites.

However, the implication that Google will now deny access if you don’t disable your ad blocker or subscribe to ad-free service is particularly aggressive.

Thus, you can prepare to see the Ad blockers are not allowed on YouTube message on this notorious popup users are talking about.

Before you disprove this as just an internet hoax, know that a YouTube employee actually reached out to the subreddit mod team.

He thus confirmed that the message is an experiment. How widely YouTube is willing to go to force advertising on users who don’t want to see it isn’t currently known.

In fact, Google shut down a user-customized version of the YouTube Android app called YouTube Vanced earlier this year for unlocking premium features, including ad-free watching.

Remember that a lot of YouTube channels still include sponsorships, Patreon pleas, and other means of trying to get revenue without using Google’s built-in advertising platform.

Keep in mind that, if YouTube finds that so many people are blocking ads that it’s affecting the bottom line, they might take swift action.

We’ll just have to wait and see what direction this goes in. Share with us how this makes you feel in the comments section below.

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