6 Best Mailchimp Alternatives for Your Business
We gathered a list of advanced e-commerce and marketing apps
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Key notes
- While many use Mailchimp, there are plenty of those who think that other tools as better and we handpicked some great choices.
- These e-commerce and marketing apps come with advanced automation features, so you focus on the content.
- Some of the best alternatives also include a cloud-based dashboard that helps you work on any system, including mobile platforms.
Getting your products and services known to the general public is no easy task, especially when there are plenty of competitors out there that offer similar services at similar prices.
Your only choice, in that case, is to either offer better services, which translates into more work, offer cheaper prices, therefore lower revenue, or simply make yourself more visible, which seems to be the best solution.
Naturally, this makes email marketing tools like Mailchimp a Godsend, especially for small and medium business owners, but this service can sometimes be unavailable at times as well.
Mailchimp vs Sendinblue
The most important contender for Mailchimp is Sendinblue so we tried to get the most important differences between the two:
➡ Pricing
Not only that Mailchimp’s prices are higher but their policy is to charge you by sent e-mails and not by contacts which is a big difference.
The smallest plan of Sendinblue costs half the one from Mailchimp and you get unlimited contacts. We won’t list the prices because they are subject to change, but small research on this chapter won’t hurt.
➡ Contact list management
This is another category that Mailchimp suffers from because it’s impossible to create automations and move the subscribers from one list to another.
Also, you can’t include contacts on different lists in the same campaigns which can be very frustrating but with Sendinblue, all that is pretty easy to do.
With Sendinblue, it’s easy to access your contacts and perform a segmentation based on a lot of criteria, then add the emails on any campaign with your own requirements.
➡ Design and campaign creation
Here, we give a big thumbs up to Mailchimp because it offers a lot of nicely designed templates to choose from.
Also, there are more options to customize your content, a chapter where Sendinblue has a lot of ground to recover.
Maybe you already use Mailchimp and just want to see if there’s something better out there. If you’re with the latter, then we’ve prepared a list of the best Mailchimp alternatives that you can find online.
All of the entries below are proven to do the same as Mailchimp, or more, and they were selected based on features, how easy they seem to control, and their price tag.
Which are the best Mailchimp alternatives available?
MailBird
This next entry is a multi-purpose tool that starts off as an email client, but with tweaks and integrations can be easily turned into a great e-commerce aid for business owners everywhere.
Features such as sending newsletters or massive amounts of emails in bulk are already something that Mailbird supports, and recurring email delivery, such as those that subscribe to your services are also supported.
When not dabbling in e-commerce, Mailbird makes for an excellent email client as well, allowing you a complete and customized overview of all of your emails from all accounts under a single window.
You will benefit from these best features:
- Keep all your accounts and emails in one place
- Friendly interface
- WhatsApp and Instagram integration
- Email automation
- Customizable dashboard
Mailbird
Get in touch with your customers faster, easier, and better with this greatly improved email client.Sendinblue
Digital marketing is a fickle area, and only those with the best tools have any chance of making a profit from it. Either that or those that know exactly what tools to use, one great example being Sendinblue.
They have incredibly great prices as per the number of contacts, far lower than those of Mailchimp, and they include a plethora of other services that aren’t available on Mailchimp, such as SMS marketing, or Transactional SMS.
It is also heavily automated in many aspects, allowing you to focus on other tasks as well, one great example being the fact that you don’t need to waste time creating customized notification emails, since these are handled.
Besides, their modern toolset allows your emails to always reach their destination thanks to IP pool management, a dedicated IP, and a sending test feature.
Let’s review the most important features of Sendinblue:
- SMS marketing and Transactional SMS features
- Detailed statistics on click and opening rates
- Simple and friendly interface
- Step by step campaign creation
- Automated email delivery
Sendinblue
Your customers will always be a mere click away from your products, and you won’t even have to perform that click yourself!Cakemail
If you want to enhance your email marketing campaigns, Cakemail is certainly a solution that you need to consider seriously.
This tool will make sure that your content looks perfect on every size screen and device and will improve click-through rates by over 10% with beautiful email designs.
Cakemail helps you personalize your content based on data provided by the subscribers, including their recent activity and interests.
You need to make sure that your messages reach their target and this app manages the delivery, ensuring that your campaign will go in the receivers’ inboxes and don’t get blocked by ISPs.
And after they receive your email, you can track their activity like the clicks they made or whether they shared your message with others.
That is excellent information that helps you customize your campaigns further and segment the subscribers and group them based on similar traits, interests, or behaviors.
You will also get reports with automation stats on how many people accessed your campaign, what conditions they met and how many were sent an email.
Cakemail also works in the browser so you will be able to access it from any system, wherever you are in the world with a simple Internet connection.
Let’s review some of Cakemail’s best features:
- Subscriber consent management and automated contact list hygene
- Advanced subscriber segmentation based on interest, behavior and more
- Automation stats
- Helps you create sign-in forms
- Easy contact list import
Cakemail
Increase your opening and click rate with an excellent tool that features advanced automation tools.ActiveCampaign
Each email marketing tool seems to focus on certain aspects, and when it comes to ActiveCampaign, it seems that the focus goes towards building solid emails and newsletters that are meant to draw in customers.
This is all thanks to the easy drag-and-drop email builder, a visual automation builder, an intuitive CRM for every branch of your business, and free support and training from one of the ActiveCampaign experts.
Other features this service has as opposed to Mailchimp include lead and contact scoring which lets it evaluate which are the most likely buyers so that it can focus on them.
Another neat feature is ActiveCampaign’s automation split-testing which allows you to test out which automated behaviors work best for your clients, allowing you to hit your mark each and every time.
Let’s go through a few of its best features:
- Drag-and-drop email builder
- Intuitive CRM features
- Free support and training
- Lead and contact scoring
- Automation split-testing capability
ActiveCampaign
Spread the word about your business with professional, easy-to-build e-mails.Omnisend
Topping off our list of best Mailchimp alternatives is Omnisend which, as you can probably tell from the name, is meant to advertise your business and services everywhere, and therefore be omnipresent.
Omnisend brings e-commerce marketing automation to an entirely new level, by upgrading all aspects of email marketing, SMS messaging, and task automation, allowing you to focus on sales and not advertisements.
Pre-built automation for cart abandonment, welcome series, transactional emails, and more are some of the things that make Omnisend a self-sufficient service perfectly capable of handling many sales aspects for you.
The best part is that the service is available for testing during a free trial period, and you have complete access to all of its services and not just some demo that doesn’t really give you an idea of what the final product looks like.
Let’s review some of its most important features:
- SMS messaging and transactional emails
- E-commerce marketing automation advanced features
- Task automation
- Free trial version for testing
- Advance e-mail campaign design builder
Omnisend
Focus on product development and customer service and let Omnisend handle sales and advertisements for you!Benchmark Email
Making your products look good and presenting them in a favorable manner is pretty much essential if you ever want to make a sale, and that is the strong point of Benchmark.
Even more, it provides you with everything you need in order to make the most out of your growing client base, from tools that let you customize your product or service pages to automated responses and actions based on customer feedback.
It comes with an email builder, marketing automation features, landing page creation tools, reporting templates, integrations, and more.
Take a look at its best features below:
- Advanced email campaign creation
- Simple email automation tool
- Track important email marketing metrics
- A/B testing and reports
- Easy to use and implement
This pretty much wraps up our list of the best alternative services that you can use instead of Mailchimp.
And while we’re on this subject, you might also be interested in our best CRM email marketing software list that will provide even more alternatives.
If you know of any other tool that would deserve a place on our list, let us know by leaving us a message in the comments section below.
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