Did you know that 76% of all websites hide Google trackers and 24% pack hidden Facebook trackers? Well, it’s time you found out.
This is essential data obtained by Princeton Web Transparency & Accountability Project. The impact of these two massive companies on our privacy is immense, and we cannot underestimate it. Hidden trackers usually lurk on websites, and when you’re visiting, they soak up your private data.
Facebook and Google collect massive data on each and every one of us
The data that we are referring to include your interests, searches, purchases, browsing, location history and much more information. They are making our sensitive data available for targeted ads that invade our privacy and follow us all over online.
By doing all this, Google and Facebook are able to offer hyper-targeting much better compared to the competition. As a result, they make up 63% of all digital advertising. They’re a kind of intense advertising duo that shows no plans of slowing down.
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Google and Facebook also use our data as input for enhancing the AI algorithms. Unfortunately, both giants show little to zero regards for all the potential negative consequences of their actions.
Take action and stop the loss of online privacy
Google and Facebook’s core business models involve the same focus: hyper-targeted advertising based on intrusive personal surveillance.
There’s also a massive need for a legislation that lets people own their personal data. There’an enormous need to block the acquisitions that lead to increased data power and this would also result in paving the way for more competition.
If we don’t do something about Facebook and Google, things will only worsen, and there will be even more hyper-targeting, more algorithmic bias, and less competition. All these will lead to more profound erosion of collateral industries such as the media. We’re on the verge of complete loss of personal privacy, and we should avoid this at all costs.
For more information on how to protect your privacy, we recommend reading the articles listed below:
- These are the best Chrome extensions to protect your privacy in 2017
- Top 5 VPN for Edge browser to protect your privacy in 2018
- Use Secret Disk privacy root software to keep your data private
- Best Privacy Protection Software for Windows 10
- Cybercriminals stole $16.8 billion worth of personal data in 2017
- Protecting your personal data: Windows Privacy Tweaker is all you need